When customers visit your website, the first thing they’re drawn to is imagery, not text. On social media, posts get much more attention when they’re accompanied by interesting graphics. This is why it’s so important to choose the right images for your website, social networks, and other mass communications.
- Images should be professional. That doesn’t necessarily mean buttoned up – if you have a lifestyle website, for example, you certainly don’t want to use stuffy images. Images should always be high quality, though.
- Images should stay in-line with your brand. If you sell writing services and you often post photos of the writing process and your home office, don’t all of a sudden throw in shots of your dog or hanging out at a bar with friends. Social media marketing is social, yes, but it shouldn’t be off message.
- Instead of using stock images, hire a photographer to shoot for you. If you’re good at planning, you’ll know in advance what imagery you’ll need and you can send the photographer a shot list.
- Build a lifestyle around your brand using images. Let’s say you sell jewelry – you don’t only need shots of the jewelry, but also images of people wearing the jewelry and the lifestyle that your ideal customers lead.
- Avoid offensive images. One of the most important customer service tips to learn is to never offend your audience!
- Only use legal images. Don’t pull images off of other websites if you don’t have permission. When searching online, make sure to find “Creative Commons” images.
Whatever images you choose, make sure that you’re always appealing to the customer. Your business’ imagery is a public relations matter and your audience should always be your first priority.