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7 Simple Steps to Winning the Listing Battle

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7 Simple Steps to Winning the Listing Battle

Get more sellers to sign the first time. A Texas star shares how

By Michael Antoniak

When the topic is listing presentations, Cheryl Fairbanks is the expert. By her estimate, she leaves 95 percent of her listing appointments with a signed contract.

“Sellers want to know two things: if there’s anything they need to do to sell their home, and how much they will get,” she says. “If you try to answer those two questions without giving a solid presentation, they’ll say ‘next’ and move on to another agent.

“But if you use the presentation to establish your credibility and show them you’re the expert – before you ever start talking price – you’ll get that listing,” Fairbanks says.

Here, the Hall of Fame member with RE/MAX Trinity II in Southlake, Texas, outlines her best strategies – and what they could mean for your business.


  1. Define the Process

  2. Qualify the Client

  3. Send a Packet

  4. Be a Smart Scheduler

  5. Price with Precision

  6. Establish a Rapport

  7. Make the Winning Pitch


Read the Full Article Here!

Source: RE/MAX ABOVE Mag



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