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Creating Flyers in RE/MAX Design Center

Episode 2 – Creating Open House Flyers, Social Media post using RE/MAX Design Center.

Have you been inside your RE/MAX Design Center lately?  Holy Cow!  We had a HUGE facelift of fresh designs back when the refresh was announced in Spetember 2017 but they are constantly adding new projects and with our Auto Marketing partnership all of your property information and photos sync into your Design Center making it easier than ever to create new projects!!  Check out my video above to watch how to make a design in under 2 minutes!!!

Here are a couple of my favorite new designs!





In today’s episode we will go over creating a new project in RE/MAX Design Center!

  1.  Log into your maxcntr.com account
  2. Click on the Design Center icon
  3. Click on Designs and choose an icon or simply do a search for a project (open house, flyer, postcard, video, etc)
  4. Name the project and select the property that you want images and data pulled from
  5. Easily arrange the photos and modify the description as needed then download and share!!!

 

 


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Instagram for Real Estate in 5 easy steps.

Getting the MAX from your Instagram Account with these 5 easy steps!

I absolutely love Instagram… sometimes more than any other social platform.  Mostly because it is a visual content platform without all the text or “ad” looking content.  It is all photos or video!  Even the ads don’t look like ads.  It has also been a ton of fun playing with my dogs account and I was blown away by how many other pet accounts there actually were!  Even my daughter had one for all of her guinea pigs and she found those connections to be extremely helpful when we ended up with a pregnant piggie – eek (or should I say wheek) LOL  She found a few breeders who helped us the entire way through the pregnancy and birth which was very helpful.  OK, back to real estate on Instagram.  Check out these 5 easy steps to get you started (or enhance what you already have) on Instagram! The Instagram feed moves very quickly so unlike YouTube or Pinterest, the lifetime of a post is relatively short so standing out is important.

 

STEP #1 : Decide whether you want a business or personal profile… here are some of the differences

Business Profile:

Gives you data and insights

Connects to your Business Facebook Page with perks like running ads on facebook & Instagram

Easy post to Instagram & your business page straight from your IG account.

Personal Profile:

Allows you to connect to your personal Facebook account for auto posting to facebook when you post to Instagram.

Downfalls – No ads or insights.

 

STEP #2 : Set up your Profile, Bio with website and # / @

Write a short Bio, add some flare with a little emoji’s as well as your main #hashtag and tag a company.. like Realtor @remaxelitefl or if you have a personal and business, make sure to tag them.

 

Step #3: Post great images and graphics

Instagram is a visual platform like twitter is a 280 character platform… posting great images along with #hashtags for your branding, area, etc can lead to great engagement and leads.  Here are some fun ways to post your visuals…  Don’t forget, Instagram has some great filters to make even the ugly pictures beautiful.

Post short 30 second videos…

Posting multiple photos that you can slide thought for one post

Using Photo Layouts You can easy make a collage from multiple photos

Gain more eyeballs by utilizing the “stories” feature and even better, highlight and organize those highlights which will appear in your profile!!  Check out this blog with Katie Lance on creating great stories and check out some fun tips on creating the perfect image templates for them too!

 

Step 4: Use #hashtags with your posts. 

I keep a few lists saved on my phones “memo pad” for easy copy & pasting…  Also, if I am posting to facebook from Instagram I will not add the hashtags with the original post, I go back and edit to add my #hashtags.

Here are some of the best real estate Instagram hashtags to get discovered by local residents (just be sure to swap out “YourCity” with your actual city) as well as the ones that RE/MAX peeps use:

#YourCity

#YourCityRealEstate

#YourCityRealtor

#YourCityOpenHouse

#YourTagLine

#weareELITE

#REMAXhustle

#soldbyREMAX

#weareREMAX

#remaxeliteFL

 

Step 5: Add the location of your photos or business, always. 

Studies have proven that tagging a location can increase engagement by up to 79%.  Instagram isn’t just a social platform, it is a search engine too.  People can search by their current location or landmark so be sure to include this when posting!

 

Here is a list of some great real estate IG accounts…

theboutiquere – I absolutely love the photos and simplicity of there account… if you do higher end listings, check this out.

katrinaandtheteam – I love the graphics and style of this team and what they are posting.

thebrokeagent – If you need a good laugh about life as a Realtor, this account is for you…

brendacamachorealtor  – She has nailed her branding… she knows her target audience and goes to great lengths to reach out

laughing_realtor – If you like lighter side of real estate, you will love this account.

brendacamachorealtor – With over 135k followers, this page is one of the most popular real estate for instagram accounts…

floridaspacecoast – Tons of great local photos, events, etc with branding and showcasing our area

 

Here is a list of some Content Ideas for your Real Estate Instagram account:

Using fun apps on your phone to create visual and text overlays are even better for your IG posts!  Here are some great ideas for posts..

Coming Soon listings

Open Houses

New Listings

Just Sold

Real Estate Quick Tips

Motivational Quotes

Out in the field

Neighborhood pix or even better – VIDEOS!

 

Let’s talk about the numbers for Instagram data…

500 Million users monthly

300 Million users daily

4.2 Billion likes per day

216,000 photos posted every minute

30% Of the total US population uses Instagram

More than half of all millennials are on Instagram every day

 

Now that you are ready to take your IG account to the MAX, Don’t forget to follow us!

h3socialnut – Heather Holliday

remaxelitefl – Our office

 

RESOURCES:

Creating Instagram Story Highlight Covers

Instagram Stories for Agents

 

 


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RE/MAX vs The Industry 2018

RE/MAX vs The Industry 2018

The numbers prove it: RE/MAX agents continue to have leading productivity. RE/MAX associates once again outperformed agents with other real estate brands in the 2018 REAL Trends 500 survey. For the eighth consecutive year, RE/MAX agents in the survey on average outsold competing agents – averaging more than twice as many closed sales than agents at other participating brokerages.


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My Top 3 Things to do in Facebook TODAY!

My Top 3 Things to do in Facebook TODAY!

1.  ABOUT / PROFILE

Make sure your About section on your personal account AND Business Page are completely set up with your Bio and information including your website!  Make sure your personal account has your Business Page linked in your About Me section too!

2.  CUSTOM AUDIENCES

Set up your custom audiences using the Business Ad Manager to easily “Boost” posts on your Business Page!  My setting up specific audiences it will be easy to target exactly who you want when paying for ads without going into your Ad Manager everytime.

3.  CUSTOM FRIENDS LIST

Setting up your “Friends List” is the best way to make Facebook work for you!  I have local businesses set up as “Brevard News List” which allows me to ONLY see posts in my newsfeed from the pages I have added into this list.  This reduces all the noise on facebook and allows me to easily find the content I need!  By setting up a Prospects, Sphere, Past Client list it will allow you to easily engage and be social with those you need to!  Working Smarter, NOT harder!

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Mother’s Day & Father’s Day Social Artwork

RE/MAX Father’s Day & Mother’s Day Social Artwork

Facebook Covers and artwork for our agents to use!

Feel free to download and use for your Facebook and other social platforms.

Courtesy RE/MAX Elite’s Marketing Department

Other Resources:  For RE/MAX Agents, free to download and use!

For even more social image options, check out RE/MAX LLC’s designs by clicking HERE or go to Maxcntr.com> RE/MAX Marketing> Digital & Social!

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

MOTHER’S DAY

 


FATHER’S DAY

 


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April Training Calendar

RE/MAX Elite has another busy month of training classes in April!!!  Check them out!


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RE/MAX Elite Honored as Miracle Maker for CMNH

RE/MAX Broker Justin Brown Honored as Miracle Maker for Outstanding Commitment to Children’s Miracle Network Hospitals

According to RE/MAX Senior Vice President Mike Reagan, RE/MAX could not have donated an incredible $167 million to Children’s Miracle Network without the leadership of its brokers.

Brokers like Justin Brown.

Since opening RE/MAX Elite in Melbourne, Florida eleven years ago, Brown has fostered a culture of giving in his office. Each of his agents participates in the Miracle Home Program and various other fundraising opportunities throughout the year. His passion for the cause has proved powerful – recently RE/MAX Elite crossed the $250,000 mark in total donations to CMN Hospitals.

It’s a milestone that did not go unnoticed by the organization’s leadership. During the 2018 Children’s Hospitals Week conference in Florida, the CMN Hospitals Board of Governor’s surprised Brown and his staff with the prestigious Miracle Maker Award.

“We’re all in this room for the same reason, we all love this cause,” Brown told the board. “I look forward to continuing to fundraise for another 10 years.”

The award was presented by Reagan, a Board of Governors member, whose passion for the cause was one reason Brown was first inspired to participate in the charitable partnership.

“The best part of RE/MAX is a culture of giving throughout the network,” Reagan said. “Our fundraising success is built one agent at a time, one office at a time, and it takes great leaders. Brokers like Justin do amazing work.”

MORE ABOUT RE/MAX AND CHILDREN’S MIRACLE NETWORK HOSPITALS:


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RE/MAX vs. The Industry 2018

YOU HAVE A CHOICE IN REAL ESTATE

Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence.

Choose RE/MAX


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Live the Miracle!

Monday Morning Wake Up Call:

Your Motivation, Inspiration, & Direction for the Week Ahead.  

Live the Miracle!
Good morning and how was your week? Did you witness a miracle in your life or the life of someone you love?  This week, I would like to share a poem by Ralph Marston. Enjoy!

Live the miracle

Life is what you make it. Make it beautiful.

Your very best days are the days when you live with true purpose and joy. Make today one of those days.
Fill this moment with meaning. Fill this life with the pure and limitless love that flows from deep within you.
There are unique opportunities in every situation. Focus on bringing to life those possibilities that create the most value.
Allow the best that is within you to freely flow far, far beyond you. Fall in love with life all over again and again.
Feel the awesome power of purpose. And truly live the miracle that is you. — Ralph Marston

Something to Think About
It’s so simple but so profound. It’s what we want for those we care about. My wish you for this week is to live the miracle!

Weekly Activity
Pick any single line from the poem about and apply it this week.

Words of Wisdom
Life is what you make it. Always has been, always will be.  ? Eleanor Roosevelt

Life is ten percent what happens to you and ninety percent how you respond to it. – Lou Holtz

Optimists are right. So are pessimists. It’s up to you to choose which you will be. – Harvey Mackay

May I never miss a sunset or a rainbow because I am looking down. – Sara June Parker

The only difference between a good day and a bad day is your attitude.  – Dennis S. Brown


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What Are Your Focused On?

Monday Morning Wake Up Call:

Your Motivation, Inspiration, & Direction for the Week Ahead.

What Are Your Focused On?
At a time when there is so much negative info in the world, it’s time to pay attention to what you are absorbing daily. Be more conscious of the information that you are exposed to. What blogs do you read? What shows do you watch? What books do you read? What stories do you read in the newspaper? Whose opinion do you seek? What do you focus on throughout your day? This isn’t about being in denial or out of touch with what’s going on in the world. It’s about understanding how the content that we let into our minds and spirits affect our ability focus, move forward with momentum, bring our best selves to our work and our families, and about creating an extraordinary life. Are you more focused on the negative situation or are you gathering info that you will allow to you contribute to a positive change? When you constantly take in negative influences, they will start to show up in other areas of your life.  Keep your frequency high and do your work and live from a place of power and joy.

Something to Think About
The news stations are famous for keeping a tragedy alive for hours, days, and even weeks.  When you are working, with the news on in the background, reliving that situation over and over, you are pouring negativity into your subconscious on a continuous loop. Remember, as Napoleon Hill shared, “Thoughts are things.” And thoughts are the roots of what manifests in your life. Be mindful of your influences. Guard yourself against toxic thoughts just as you would guard any other toxin you might put into your body.

Weekly Activity
This week try this: Listen to the news to see what is happening and then turn it off until the next day. If you want something in the background, listen to music, motivational speakers, comedy, anything except hours of sadness and tragedy. And when it’s time for bed, definitely do NOT put on the news and set a timer to fall asleep to the news! Dr. Wayne Dyer spoke eloquently about the things we think about before we fall asleep are like planting seeds for what we’d like to manifest in our lives. Think about the seeds your planting before you lay your head to rest at night!

Words of Wisdom
Did I offer peace today? Did I bring a smile to someone’s face? Did I say words of healing? Did I let go of my anger and resentment? Did I forgive? Did I love? These are the real questions. I must trust that the little bit of love that I sow now will bear many fruits, here in this world and the life to come. -Henri Nouwen

Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively use words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble. -Yehuda Berg

You cannot have a positive life and a negative mind. -Joyce Meyer

Every day we have plenty of opportunities to get angry, stressed or offended. But what you’re doing when you indulge these negative emotions is giving something outside yourself power over your happiness. You can choose to not let little things upset you. -Joel Osteen

If you realized how powerful your thoughts are, you would never think a negative thought. -Peace Pilgrim


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