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Author Archives: remaxelitefl

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5 Ways to Revive a Stale Listing

You haven’t had a showing in weeks and you don’t know why? Here is a quick checklist for your listing… and some ideas on getting more eyeballs, showing appointments and of course an offer on that property!

1. PRICE

Price… That is always the number 1 go to whenever a listing isn’t being shown… The market is constantly changing so redo those comps and see if anything new has hit the market, sold or gone under contract. Make sure to truly compare other active and contingent properties to your listing as if you were a buyer. Compare price per sq ft, upgrades, curb appeal, and everything else about a property to see why a buyer would chose yours over the other active properties in the area.

2. PHOTOS

Did you use professional photos? What do your photos look like? My biggest pet peeve is non – professional photos, all of my agents knows this. To me, not only is this crucial for displaying your listing in the best possible way, it is also representing you and the way you do business! As a buyer choosing an agent I know that I would be checking out any agent I am considering by checking out how they are marketing their other listings (regardless of price)! Your listings are representing you, your business as well as any listings you have. Make sure you are showcasing your listing in the absolute best way and using a professional photographer who knows the way to capture this is my #2 (Pretty close to #1)

3. FEEDBACK

Make sure you are looking at the Feedback from other agents and buyers about the property and discussing this with your Sellers. More often then not we are looking at our listings from a REALTOR view versus a Buyers view and this feedback is crucial for the sale of your listing. Whether it is pricing, smell, paint, curb appeal, layout, clutter, etc. Make sure to address the small things that you can improve with little to no money.

4. MARKETING

What are you doing as far as marketing? Yes, your listing goes into the MLS which will feed the listing everywhere. However, you have many other opportunities that are free or advertising at a minimal cost! For example, at RE/MAX Elite you could take advantage of the marketing material that gets emailed to you automatically (property website, flyers, postcards, social posts, youtube video, adwerx FREE web&social ads) as well as property landing pages you can use for Facebook Advertising and we also have several agents always looking to advertise your listing for you! If you want some help with advertising and marketing your listing, contact Heather and she will send out an email to our lead team and they will advertise your listing to try and bring you a buyer! Win Win!!! Don’t forget we have a Listing Checklist, check that out as well for some marketing ideas!

5. OPEN HOUSE / BROKER OPEN

If all of the above is great and the listing is still stale OR you have made improvements to the home and need to get the Agents / Buyers back in for another look, consider doing an Open House or a Broker Open! Partner up with a Lender and / or Title Company to help you with the cost of food, games and marketing to reach the maximum amount of people! Make sure to get feedback from everyone who attends! Check out our Open House Checklist, make it a MEGA Open House by inviting the neighbors over for an exclusive sneak peek! Even better, knock on the doors with a flyer to the neighbors to invite them!


Overall, make sure to look at every aspect of your listing from a Buyers perspective to analyze why you are not getting showings! Some items will be a quick fix but some things like location, curb appeal, uniqueness, repairs, etc of course will make the property harder to sell because you will be looking for a very specific buyer.. but hey, you may be able to target that ideal buyer with a facebook ad! If you are looking for more information, guidance or help, set up your appointment with Heather today!


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RE/MAX Valentine’s Day Social Artwork

Valentine’s Day Facebook Covers and artwork for our agents to use!

Feel free to download and use for your Facebook and other social platforms.

Courtesy RE/MAX Elite’s Marketing Department

Other Resources:  For RE/MAX Agents, free to download and use!

For even more social image options, check out RE/MAX LLC’s designs by clicking HERE!

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!


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2018 Market Share in Brevard

RE/MAX Elite is the #1 Real Estate Company in Brevard!

The Real Estate Leaders of Brevard!!!  This was made possible by having some of the most dedicated Realtors on the Space Coast consistently delivering extraordinary results for our Elite Nation Fans! With our support personnel, lead generating systems, tools, technology coaching, business/accountability mentoring we will continue to inspire to achieve greatness tomorrow.
#weareELITE #remaxROCKS #remaxhustle #sellyeah

“In any operation, join up with the best. You will gain from the strengths from those around you”- Warren Buffett

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Top Elite Agents 2018

WOW, Way to go! Here are our top 10 Elite Eagles for the 2018. Congratulations to all of your success!


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December 2018 Rockstars!

We couldn’t be more proud of our agents!!! Way to end the year! We broke all records!

#AboveTheCrowd #REMAXhustle #remaxelitefl #EliteAgents #weareELITE #weareREMAX #eliterocks


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3 Steps to Achieving Your 2019 Business Goals

Now that a new year has arrived, have you set your 2019 goals? Are they strong enough to keep momentum through the year? This season often has us reflecting on the past 365 days and dreaming about what the next twelve months could contain. With so many people giving up on their resolutions in the first three months, it’s important that our goals have the strength to keep us moving forward.

Studies have shown writing down your goals is the first step in achieving them – after all, keeping your “eye on the prize” is a natural motivator. Keeping your vision clearly in front of you helps it stay top of mind, something everyone from Napoleon Hill to Tony Robbins encourages for making it a reality. Here are three tips to keep your goals progressing through the year:

This acronym stands for Specific, Measurable, Attainable, Realistic, and Timely. Being specific includes the who, what, when, where, and why of the goal. Measurable means quantifying where you are now and where you want to be with methods in place to track progress.
Attainable means that your goals can be met in the timeline. It also asks you to consider what it would take to make it possible. For example, do you need a new credential? More administrative support? More contacts in your database? Being realistic doesn’t mean setting your goals low, but rather setting them in a way that stretches you while also being possible. Be honest with yourself and ask if you are willing and able to do the work required to achieve the goal. If so, it is realistic.
Finally, make it timely by giving yourself a deadline – or multiple deadlines if you break down the goal into building blocks. Deadlines create a sense of urgency that pushes us to get it done.

There is a lot to be said about gratitude, fun, and celebration. Sometimes we get so driven and focused on outcomes that we forget to celebrate the small stuff. Make it a regular practice to look for fun in your day, express gratitude for the progress you are making, and celebrate each small achievement on your way to your big goals.

Don’t consider it a failure if something doesn’t quite work. Sometimes goals are made, but then life happens – something unexpected and out of your control surfaces. Give yourself time, permission, and grace to re-evaluate and adjust.

Need guidance on your 2019 business goals? Let me help. Give me a call or respond to this email and I’d be happy to give some feedback and direction.



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2018 RE/MAX Achievement Awards

Congratulations to all of our award winners for 2018.

We are so very proud of your accomplishments and your dedication to your clients.

Thank you for a superb 2018 and looking forward to an even better 2019 !

WOW WOW WOW!! 65 Agents & 11 Teams earned RE/MAX Achievement awards for 2018! We absolutely love watching each agent grow every year and achieve their dreams! Congratulations to everyone! We are so proud of you! Here are our Individual Agents.

CAREER AWARDS

INDIVIDUAL AGENT AWARDS

TEAM AWARDS



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Create a Custom Video in Seconds!

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RE/MAX unveils custom video tool as part of 2019 National Ad Campaign

Creating engaging video content requires a significant amount of time and money – two things that can be in short supply when building a successful real estate business. In an industry first, RE/MAX solves this problem with a new custom video tool that gives RE/MAX agents a powerful edge in their marketing.

With a few clicks, personalized :15 video spots are ready to view (and share) in seconds. Each video has the same look and feel as the 2019 National Ad Campaign. Both the campaign and the custom video tool launch January 14.    

“Agents shouldn’t also have to be marketing experts,” says James Schwartz, Marketing Director for RE/MAX. “We’re creating resources where agents can create content quickly so they can focus on what they do best – helping homebuyers and sellers.”

Here’s how it works: Agents visit remaxhustle.com to customize videos with their headshot, contact information and choice of three “tools” they want to highlight (options include 3-D home tours, e-signatures, marketing savvy and more). All these variations add up to over 5,000 possible combinations.  

Once created, the videos can be instantly shared on social media or downloaded directly. It’s that quick and simple to create engaging content for agent websites, email campaigns, and more.

The custom video tool demonstrates an innovative approach to marketing that Schwartz says agents won’t find at other real estate brands. It’s a major benefit of being with the brand with leading awareness[1] and agent productivity[2].

“RE/MAX is in a position of strength, particularly when it comes to brand power.” says Schwartz. “While competitors are spending money just to get their name out there, we’re able to invest in new marketing tools for our agents and help them grow their business.”

The 2019 campaign marks the fourth year of collaboration between RE/MAX and award-winning agency Camp + King. After surveying more than 1,500 consumers, the agency found that experience, knowledge and use of technology tools were significant deciding factors when hiring an agent.

“Tech is an expectation at this point,” Schwartz says. “This campaign shows how RE/MAX agents combine technology and modern tools with their vast experience to get great results for their clients. Each video reflects our strength as a brand, which is founded in the professionalism and knowledge of our agents.”

Keep an eye out for an email from your region on January 11 with more exciting details about the 2019 National Ad Campaign.


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3 Instagram Inspo Accounts for a More Organized Home

Last year, RE/MAX introduced you to three Instagram influencers who inspire home organization. Whether you kept your 2018 resolution of a tidy home or are hoping to try again in 2019, here are three new Instagram accounts I recommend for you to follow

1. The Orderly Space

Based out of the Pacific Northwest, Jennifer Johnson of The Orderly Space is an expert simplifier and systems creator. From sports gear to family photos, The Orderly Space has plenty of swoon-worthy before and after photos to keep you motivated as you clear the clutter in your own space. And if you are planning a move in 2019, The Orderly Space can help organize your packing and unpacking.

2. Life in Jeneral

Strollers. Makeup. Potato chips?! Life in Jeneral founder Jen Robin’s past life as a celebrity executive assistant helped her master the art of to-do lists, time management and efficient systems for organizing all of life’s details. At home, work and even online, Life in Jeneral’s Instagram images are colorful, tidy and obtainable.

3. Someday Slower

If you are looking for organization inspiration for a more minimal home, Beth with Someday Slower offers advice on pairing down toys, clothes and the amount of gifts that come through your door. This Instagram newcomer shares beautiful images that will have even the most dedicated collector considering living a life with less stuff.

Looking to update and enhance your Instagram Account? Make sure to set up your one on one appointment with Heather Today!


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Design Center VS Leadstreet Drip Campaigns

Let’s dive into your RE/MAX Toolbox and go over the difference between Design Center & LeadStreet! Both offer a variety of ways to stay in contact with your database.. which one is the right choice for you?

My favorite Drip Campaign is the Holiday one! Easily add your contacts and activate them so they receive something for each major Holiday! Of course Design Center also has Buyer, Seller, RE/MAX National Ads and Monthly Newsletter that you can easily use as well!

RE/MAX LeadStreet has multiple Campaigns you can set and go! They also have a Monthly Newsletter that you can completely customize prior to it going out and if you have your contacts mailing address it will send active listings within a 5 mile radius inside of this email which is great! Of course they also have several (21) drip campaigns to choose from from Buyer Anniversaries, Open House Follow-Up, Homeowner Tips and generic email campaigns that you can easily turn on and watch the magic happen! They have all campaigns in single or team (I or we) option and each is customizable if you choose but you can see how many touches are in each campaign as well!

Of course I would say, take some ideas from these drip campaigns and set up your own unique monthly newsletter for your past clients using BombBomb to add a custom and personal video message as well as some local events or news which most will find valueable but if you don’t have time for that, the Design Center & LeadStreet auto drip campaigns are a great way for you to stay in front of your prospects, sphere and past clients!

Campaigns are easy to set up and turn on, if you need any help, make sure to set up your appointment with me!


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