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RE/MAX LeadStreet – Changing Lead Coverage Areas

How to modify your Lead Coverage area within RE/MAX LeadStreet in 5 easy steps!


Step 1. Log into maxcntr.com using your remax email and your passowrd (same as “mainstreet” on remax.net

Step 2. Click on the red LeadStreet icon



Step 3. Click on Edit my Profile

4. Click on the Coverage Area Tab

5.  Update the zipcodes and cities that you would like to receive leads from.  You can enter the same zipcode or city or list a coverage area multiple times.  This will put your name on rotation that many times.  TIPS: homes.com leads include rental leads and if you want more leads, enter zipcodes or cities that are not as popular.  😉


Of course if you have any other questions, please let Heather know!

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RE/MAX Elite is Now In Indialantic!

We are so excited to have RE/MAX Olympic join forces with RE/MAX Elite and becoming our 5th location in Brevard County!  This merger will bring many positive changes and opportunities for everyone.

Our 5 office locations are strategically located throughout Brevard County!  We have our North Beachside location in Cocoa Beach,  South Beachside in Indialantic,  North Brevard in Merritt Island, Central Brevard in Melbourne / Suntree and our South Brevard office is on Malabar at I-95 and Malabar in Palm Bay.

RE/MAX Elite is  the #1 RE/MAX in Brevard County since 2009

#1 Company for Closed Sales Volume in Brevard since 2015.



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Making Memories

Monday Morning Wake Up Call
Your Motivation, Inspiration, & Direction for the Week Ahead

Making Memories
For all the dads out there, I hope you had a wonderful Father’s Day. For those who celebrated Father’s Day with a memory of their dad, I hope they were fun and wonderful memories. Memories are amazing! They evoke an emotion, which can stimulate feelings. Sometimes memories are created through conversations. Siblings getting together to talk about their childhood memories, or a stroll down memory lane with a photo album or journal. I recently watched a group of siblings recall their childhood experiences and memories. They laughed and talked for hours, but it was interesting to see how different their memories were. One sibling recalled the situation with humor, but the other had a completely different memory that was not as funny, while yet another sibling had no recollection of that event. Experts tell us that each of us has stored different emotions or details of events in the past that define how we describe it in the future, or even if we choose to remember it. The next time this happens to you, as you are enjoying a trip down memory lane with family members and friends, take that opportunity to learn details of that event which you do not remember.

Something to Think About
We all choose to remember what we think is important, or those things which have a definite emotional impact at the time. You can’t remember everything, so this makes sense. However as you get older, hearing the stories of your childhood from your family or your siblings can be quite fun. It will give you additional stories that you can pass onto your children and grandchildren to be treasured for generations to come.

Weekly Activity
Call or visit a sibling or family member and ask them what their favorite or funniest memory is of a time when you were much younger. Also, share your fondest or funniest memories. They will appreciate the call or visit, guaranteed!

Words of Wisdom
Timid salesmen have skinny kids. – Zig Ziglar

If we all did the things we are capable of doing, we would literally astound ourselves. – Thomas Edison

Obstacles can’t stop you. Problems can’t stop you. Most of all, other people can’t stop you. Only you can stop you. – Jeffrey Gitomer

Goals allow you to control the direction of change in your favor. – Brian Tracy

Try not to become a person of success, but try to become a person of value. – Albert Einstein

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RE/MAX Elite 4th of July Facebook Covers

Tags : 

Celebrating Independence Day!

4th of July Facebook Covers for RE/MAX Peeps.







4th of july

4th of july balloon  4th-of-july-star

big stars

flad flower box

flag waving

remax 4th of july







stars stripe star



4th balloon

big stars

stars stripe star stripes




View all Facebook Covers

RE/MAX Integra Spring Covers

RE/MAX Creative FB Group
























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Farming Into Greater Success

Here’s the blueprint for creating visibility, credibility and potential sales in your targeted areas

Farming – marketing yourself and your business to a specific area ­– has been a real estate staple for decades. Even in our fast-paced, social media world, some of the most basic elements – direct mail, community involvement, expertise, a smile – are as valuable as ever for agents of any experience level.

Meet three dynamic top-producers – two of them fairly new to the business – who’ve farmed their way to greater results.

1. Choose your farm wisely

Select an area you know and like, whether it’s your own neighborhood or a new subdivision. “You have to like your target area, because as you build your reputation, you’ll want to stay a long time and keep it going,” Hughes says.

Agents new to farming might start with an area of about 500 homes and plan to expand it as business increases. Pellettier’s first farm in 2013, was about 600 homes, and it grew pretty quickly as his visibility, sales and budget all increased. He now farms almost 8,000 homes in several areas where he maintains market share of 10 to 25 percent.

I’m a newer agent, but clients don’t ask how long I’ve been in the business. When they see my direct mail pieces, they know I’m a pro. Lisa Groth

Pelletier favors farm areas that have a 5-8 percent turnover rate. If the figure is lower than that, sales may not sustain a strong return on investment. He also measures the competition before he takes an area on. “If another agent has 10 or 12 percent of the market, it’s going to be more difficult to penetrate,” Pellettier says. “Sometimes it’s better to look elsewhere.”

2. Set your farming budget

Allocate enough marketing budget to hit your farm at least once a month. At first, Groth budgeted about 10 percent of her net for a color, two-page newsletter she mailed monthly to 600 households in a Phoenix neighborhood.

In her first year, Groth brought in $5 or $6 for every dollar she spent. And as her business grew, her ROI increased. “The longer you farm, the less you’re going to spend because more people start knowing your name,” she says. “And when they see it repeatedly, they know you’re there to stay.” The second year, she expanded to another key neighborhood, giving her 1,200 homes total.

3. Market yourself consistently

Connect regularly with the people in your farm. You’re building your personal brand and creating relationships. That takes time.

Pellettier became the dominant agent in his farms through communications that were consistent in both timing and message.

“Maintaining consistency can be a challenge; it’s harder than it might sound,” he says. “I want people to know me and know what they can expect from me.”

Like Groth and Hughes, Pellettier sends out high-quality monthly newsletters that include local market reports and information about featured listings information. People in the farms now expect them – and the regular cadence builds both credibility and visibility. Other efforts – postcards, open house and for-sale signs, targeted ads – supplement the newsletters.

Hughes makes the most of face-to-face time, too. He regularly bumps into current or prospective clients at the grocery store, and makes it a point to remember names and details. He also walks the area regularly, becoming a friendly face people know and trust. His exchanges are generally more social or personal, with no mention of real estate. But the question often comes: “How’s the market?” And he’s always ready with the answer.

4. Stand out from the crowd

You have to commit to your farming. And your touches – whatever they are – must stand out from the competition. “There’s no use doing it halfway,” Hughes says. “Spend your money on high-quality pieces.”
Groth’s newsletters give her an edge in listing presentations. “I show clients the high-quality advertising we use to promote our listings,” she says. “I’m a newer agent, but clients don’t ask how long I’ve been in the business. When they see my direct mail pieces, they know I’m a pro.”

Intimate knowledge about your farm also helps separate you from the pack. Groth is ready to assist farm residents with anything from remodeling decisions to finding a babysitter.

“I check inventory stats daily, and people know they can get great, reliable information from me,” she says. “Even if they just want to know what granite to buy for their kitchen, I’m happy to help. I know what will make a home stand out.”

With strategic thinking and a long-term commitment, you can cultivate a geographic farm that yields a bumper crop of sales.

“Farming increases my business and saves me a tremendous amount of time,” Groth says. “There’s nothing better than that.”



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Deciding Factors

Monday Morning Wake Up Call
Your Motivation, Inspiration, & Direction for the Week Ahead

Deciding Factors
Last week we discovered that emotions are the primary factor in the decisions that you are forces to make each day. It has sparked a lot of interest so I thought we would continue this discussion. Emotions are not particularly sophisticated or precise, but their speed makes up for what they lack in sophistication and precision. Emotions provide information about your circumstances in a simple, quick way that does not involve a lot of thinking. They do it via instant feelings or gut instincts. They attempt to tell you if a situation is optimal or not aligned with your goal. What you are feeling can provide insight into how you might approach a specific situation. For example, imagine that you are negotiating a contract and begin to get anxious. If something doesn’t feel right, it is your emotional system informing you to further evaluate the situation. You can be disrupted by your anxiety or you can choose to take a look at it: Does the other person remind your emotional brain of someone in the past who took advantage of you? Is this person doing the same thing or is it just a particular mannerism they have that has triggered your anxious response? Is your anxious response a reaction to the other person or to yourself, such as a hidden fear? Similarly, you may have a reaction to a “pushy” salesperson because your emotions are informing you to protect yourself.

Something to Think About
Emotions have tremendous action potential. Yet the drive that emotions provide, particularly in the workplace, is sometimes experienced as stress, rather than potential for decisive action. Consider, for example, how people respond differently in their approach to completing a project. For some people, a project will trigger anxiety until it is completed. But for others, that same project will not trigger anxiety until the deadline for completion is near. In that scenario, the deadline creates anxiety that serves to motivate action. For this latter group, a deadline is necessary to trigger the anxiety that fuels action. Recognizing how emotions affect your own motivational style can help you more consciously make decisions and pursue your goals.

Weekly Activity
This week, if you are feeling anxious about a project, take the time to stop and analyze why you are feeling anxious and see if you can determine the trigger.

Words of Wisdom
Successful people maintain a positive focus in life no matter what is going on around them. They stay focused on their past successes rather than their past failures, and on the next action steps they need to take to get them closer to the fulfillment of their goals rather than all the other distractions that life presents to them. – Jack Canfield

The most unprofitable item ever manufactured is an excuse. – John Mason

Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most important part of their job. – Roy Bartell

You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise. – Patricia Fripp

If you are not taking care of your customer, your competitor will. – Bob Hooey

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Father’s Day Social Posts

We love Celebrating all of our amazing Father’s!

Enjoy these Facebook Covers!

Enjoy These Social Posts!



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Pathways to Professionalism

We call ourselves RE/MAX Elite. 

The definition of Elite is: the choice of anything considered collectively, as a group or class of persons. 

So as the choice or best, we hold ourselves to a higher standard, we are professionals, we are the best of our class, we are the Elite of our industry.  As Realtors we subscribe to the Code of Ethics.  While the Code of Ethics and Standards of Practice of the National Association establishes objective, enforceable ethical standards governing the professional conduct of REALTORS®, it does not address issues of courtesy or etiquette.
Based on input from many sources, the Professional Conduct Working Group of the Professional Standards Committee developed the following list of professional courtesies for use by REALTORS® on a voluntary basis. This list is not all-inclusive, and may be supplemented by local custom and practice and is a good reminder to us all.

I. Respect for the Public

  1. Follow the “Golden Rule”: Do unto other as you would have them do unto you.
  2. Respond promptly to inquiries and requests for information.
  3. Schedule appointments and showings as far in advance as possible.
  4. Call if you are delayed or must cancel an appointment or showing.
  5. If a prospective buyer decides not to view an occupied home, promptly explain the situation to the listing broker or the occupant.
  6. Communicate with all parties in a timely fashion.
  7. When entering a property ensure that unexpected situations, such as pets, are handled appropriately.
  8. Leave your business card if not prohibited by local rules.
  9. Never criticize property in the presence of the occupant.
  10. Inform occupants that you are leaving after showings.
  11. When showing an occupied home, always ring the doorbell or knock—and announce yourself loudly before entering. Knock and announce yourself loudly before entering any closed room.
  12. Present a professional appearance at all times; dress appropriately and drive a clean car.
  13. If occupants are home during showings, ask their permission before using the telephone or bathroom.
  14. Encourage the clients of other brokers to direct questions to their agent or representative.
  15. Communicate clearly; don’t use jargon or slang that may not be readily understood.
  16. Be aware of and respect cultural differences.
  17. Show courtesy and respect to everyone.
  18. Be aware of—and meet—all deadlines.
  19. Promise only what you can deliver—and keep your promises.
  20. Identify your REALTOR® and your professional status in contacts with the public.
  21. Do not tell people what you think—tell them what you know.

II. Respect for Property

  1. Be responsible for everyone you allow to enter listed property.
  2. Never allow buyers to enter listed property unaccompanied.
  3. When showing property, keep all members of the group together.
  4. Never allow unaccompanied access to property without permission.
  5. Enter property only with permission even if you have a lockbox key or combination.
  6. When the occupant is absent, leave the property as you found it (lights, heating, cooling, drapes, etc.) If you think something is amiss (e.g. vandalism), contact the listing broker immediately.
  7. Be considerate of the seller’s property. Do not allow anyone to eat, drink, smoke, dispose of trash, use bathing or sleeping facilities, or bring pets. Leave the house as you found it unless instructed otherwise.
  8. Use sidewalks; if weather is bad, take off shoes and boots inside property.
  9. Respect sellers’ instructions about photographing or videographing their properties’ interiors or exteriors.

III. Respect for Peers

  1. Identify your REALTOR® and professional status in all contacts with other REALTORS®.
  2. Respond to other agents’ calls, faxes, and e-mails promptly and courteously.
  3. Be aware that large electronic files with attachments or lengthy faxes may be a burden on recipients.
  4. Notify the listing broker if there appears to be inaccurate information on the listing.
  5. Share important information about a property, including the presence of pets, security systems, and whether sellers will be present during the showing.
  6. Show courtesy, trust, and respect to other real estate professionals.
  7. Avoid the inappropriate use of endearments or other denigrating language.
  8. Do not prospect at other REALTORS®’ open houses or similar events.
  9. Return keys promptly.
  10. Carefully replace keys in the lockbox after showings.
  11. To be successful in the business, mutual respect is essential.
  12. Real estate is a reputation business. What you do today may affect your reputation—and business—for years to come.







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4 Steps to Memorable Marketing

Here are four quick steps to building a marketing strategy that works.
1. Create Your Brand
What do you want to be known for in your market?

What will make people remember you?


2. Think Outside The Box

Take an idea and turn it into your own.  Check out the Quick Hits on RU to see what other Top Agents are doing that are working and put your spin on it!

3. Meet Your Leads Where They Are
How people contact me is how I respond.  It’s the client’s preference.  Take advantage of our multiple offices to meet clients close to their home or where they are searching.


4. Jump at New Opportunities

See a new and fresh idea?  Don’t be afraid to try something new and give it a fair chance!  It’s not about the tools you have.. It’s about the tools you USE!


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Emotional Decisions

Monday Morning Wake Up Call
Your Motivation, Inspiration, & Direction for the Week Ahead

Emotional Decisions

Think of a situation where you had bulletproof facts, reason, rationale and logic on your side, and believed there was absolutely no way the other person could say no to your perfectly constructed argument and proposal. But the other person dug in their heels and refused to budge. They weren’t swayed by your logic. What’s happening?

When negotiators sit down at the table to hammer out a deal, they come armed with facts, and use logic to sway the other party. They pile on data and use reason to explain their case—so the other party will say yes.

This approach is doomed to fail, because decision-making isn’t logical, it’s emotional, according to the latest findings in neuroscience.

A few years ago, neuroscientist Antonio Damasio made a groundbreaking discovery. He studied people with damage in the part of the brain where emotions are generated. He found them normal, except they were not able to feel emotions. They couldn’t make decisions, even simple decisions, such as what to eat. Both choices have pros and cons, and with no rational way to decide, they were unable to arrive at a decision.

The final conclusion: At the point of decision, emotions are very important for making choices. In fact, even with what we believe are logical decisions, the very point of choice is arguably always based on emotion.

This has huge implications for sales professionals. You must create a vision for the other side to bring about discovery and decision on their part. In the end, your opponent will make the decision because they want to, not because you convinced them with reason.

Something to Think About
How often do you find yourself telling your client, or those you care about, what’s best for them? How often does your mind jump to the thought, “How can I prove my point?” What we now know is that if you help them discover for themselves what feels right, and most advantageous to them, and what feels good to them, they are more likely to agree with your opinion. Their ultimate decision is based on self-interest which is emotional.

Weekly Activity
Think of ways that you can test this new finding this week with clients as well as friends and family members. Discuss your results with others who would benefit from this information.

Words of Wisdom
The good life is one inspired by love and guided by knowledge. -Paul Bloom
You can’t depend on your eyes when your imagination is out of focus. – Mark Twain
The key to success is to focus our conscious mind on things we desire not things we fear. – Brian Tracy

The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed. – Henry Ford

The best sales questions have your expertise wrapped into them. – Jill Konrath

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