It can be frustrating to have no results from marketing efforts; however, there are much more serious problems than an ineffective marketing campaign. Some kinds of marketing are illegal under federal and/or state law, and regulators and private attorneys are on the prowl, looking for violations. Be vigilant and ensure that you are not opening yourself up to liability under these statutes that could significantly harm your business ventures.
For this reason, we are providing below a reminder of some of the key laws you should always keep in mind when engaging in certain marketing activities. This list is not exhaustive, but highlights some of the laws that are behind many current lawsuits. While this article is intended to give you a basic understanding and reminder of the law in this area, it is always best to carefully review your specific situation, applicable local laws and your policies for compliance with your legal counsel.
CAN-SPAM (applies to marketing e-mails). The federal CAN-SPAM Act establishes requirements for commercial emails, gives recipients the right to have you stop emailing them with marketing messages, and spells out tough penalties for violations of up to $41,000 per email.
All commercial email messages are included in this law, which has the following main requirements:
Would you hire you? Here are 5 ways to build trust and rapport with buyers…
Make sure you serve the client not the transaction. Do your best to represent your client and negotiate aggressively on their behalf to secure the best terms. Make sure you take the time to explain all their options, so they know you have their best interest in mind.
Go beyond the purchase and offer to help with all things house related. The key is to become a resource for questions on the needs associated with owning a home. The more value you add the better the chances they will think of you first.
Create a plan and include them in it. Let them know what to expect by going over an action plan. To get started have your clients fill out a questionnaire and then review it with them. You can even give them a checklist that explains the specific steps in the process.
Represent their needs when you are showing properties. They should count on you to find the house that fits their needs.
Make sure you are there long after the closing. Keep the support flowing so you can continue to be top-of-mind when they are speaking with others about how great you are.
At RE/MAX Elite we have 100% participation and raise enough funds so our office is a Miracle Office and your homes are Miracle Homes BUT in order for them to appear on remax.com (as well as your SPAW site) as a Miracle Home, you must complete these 3 easy steps!!!
STEP 1: Login into Your Leadstreet and Click Listings!
STEP 2: On your Listing, Click on Details to Edit! (You must be Main listing agent to update status).
STEP 3: Scroll all the way to the bottom, click Miracle Home, then Save!
If you have any questions, reach out to Heather!
RE/MAX Agents and offices now have exclusive access to Photofy + RE/MAX, a content creation tool for your practice that now enables you to create beautiful branded content quickly and easily:
Log into MAXcntr
AGENT VERSION: Go to your Profile / Account to get your RE/MAX ID#
BROKER VERSION: Click on Face / Name and grab your Office ID
AGENTS: Go to https://photofy.com/remax-agent to set up your account – Click Get Started for Agent ($4/mo after 90 day trial)
BROKERS: (Free and has Agent / Broker versions) go to https://photofy.com/remax-broker
Add your information, click continue. Accept Terms & Conditions… and begin playing!
Congratulations to our Top 50 within the RE/MAX Florida Region for Quarter 2, January – June 2019! Out of over 5,700 agents and 617 Teams, these agents made the list of top achievers!
Hey all, Looks like you can now showcase the Office listings for your SPAW sites as well as add more text! Go into your LeadStreet, edit profile and click on edit RE/MAX Site.
Congratulations to our Top 50 within the RE/MAX Florida Region for Quarter 1 2019! Out of over 5,700 agents and 617 Teams, these agents made the list of top achievers!