• remaxelitebroker@gmail.com
  • (321) 752-5858

Category Archives: Broker Buzz with Kerry

  • 0

Elite BackAgent HUB

Looking for Marketing?

Looking to reserve conference room?

Looking for upcoming events?

Make sure to check out our Elite HUB in backagent! https://remax.backagent.net

Looking for your login? Get with your Branch Manager and they will assist you!


  • 0

  • 0

Listing Price Adjustments Scripts

Broker Buzz with Kerry

Wondering how to get a price adjustment on a stale listing?
It’s always best to ask for the price adjustment in person if you can. 
Please see attached scripts, I hope they are helpful to you.

Also: For the formulas to calculate months of inventory and chances of selling please see below.

To find the months of inventory:

Active Listings ÷ Total Sales = Months of Inventory

12,774 ÷ 1,727 = 7.4

To find the Chance of Selling:

Total Sales ÷ Active Listings = Chance of Selling x 100 = Percentage

1,727 ÷ 12,774 = 0.135 x 100 = 13.5%

Listing Price Adjustment (Reduction)

Hello, this is with .
• I wanted to touch base with you regarding your home, is this a good time to talk?
• There have been a total of showings since we listed and I understand we have kept in touch and passed along all of the showing feedback.
• Our marketing strategy is in full force and it has been days since we listed your home and I wanted to express a few concerns I have at this point.
• There are only 4 things that will stop a home from selling:The list price.

  1. The list price.
  2. The condition of the home.
  3. Access to the home.
  4. Exposure to the market.

• In terms of the exposure, we have executed an aggressive marketing and advertising
campaign for your home that will continue, but our marketing has left no stone unturned, so we are confident your home is getting maximum exposure.
• We’ve also had a large number of showings since we went to market, so exposure and
activity is also not the challenge.
• The condition of your home is great and you have allowed us ample access for all the
showing requests so this is not the issue.
• (If the condition of the home should be improved or you have not been allowed ample access
for showings, discuss at this point)
• This brings us to what I feel to be the reason your home is not sold. The price.
• Unfortunately, the market has changed and there have been a few new developments that I
wanted to discuss with you.
• (Review new sales or new listings at this point) I am recommending that we have a price adjustment that is appropriate to the marketplace. With this adjustment?

• I recommend that we adjust the price to $ . This will create a surge of activity and I feel very confident it will generate offers that will lead to a sale.

• You still want to be moved by , correct?
• In this case, I strongly recommend a price adjustment. Would you like to go ahead with this adjustment?
• If no, continue on.
• I am committed to helping you achieve the highest possible amount for your home and feel it is important that I am honest with you and tell you what needs to be done to get your home sold.
• I strongly recommend, as I stated earlier, that we adjust the price to $ to remain competitive in your local market and attract the new buyers coming into the market right now.
• Shall we go ahead with this adjustment?
If they agree to the price adjustment, give them an idea of the procedure that will take place because of the adjustment.
• Do you have any questions or concerns that need to be addressed?
• Thank you for your time. Rest assured we are doing everything possible to get your home sold. If any questions or concerns arise please give us a call at any time, it is our pleasure to serve you. Otherwise, I’ll give you a call next week to give you another update.


  • 0

5 Easy Ways to Refresh Your Referral Network

Heading to conventions and networking events this month? Adding some new ones to your list? As you ramp up your networking in the new year, these five simple tricks can help you refresh your referral network. We’ll give you a few peer-to-peer suggestions as well as ways to get referrals from customers.

1. When networking, look to build relationships with power partners – people who may have connections you can benefit from, like high-quality videographers and low-cost printers. If you feel a connection with one or want to build a stronger relationship, ask to be referred to their preferred vendors. It’s an all-around win.

2. At conventions with your peers, take time to find agents who specialize in areas outside your wheelhouse. Consider ways you may be able to co-market and share costs and customer lists. Rather than seeing others as competitors, look at ways to work together to get a bigger draw.

3. Identify a few connected members of your contact list – the woman who always throws well-attended parties or the man who leads the bowling league. Find ways to build deeper connections with your former clients who do more and know more people in the community.

4. Contact a few of your ideal clients and ask them specifically for testimonials. Ask to post it on social media and tag them – this puts your name in front of their contact list, something they likely haven’t done despite their fondness for you.

5. Send a survey to your database asking some fun, nondiscriminatory questions. The information you gather can help you better identify ways to add value to your database and get more business from people just like them.

Need more ideas for expanding your network? Feeling stuck? Let’s talk about how to get you more powerful connections. Give us a call, or text us to schedule a meeting today.
We are always available to meet or answer any questions you may have. You can reach Justin Brown directly at (321) 369-7653, Kerry Ramage at (321) 863-2746, or Heather Holliday at (321) 704-4018. We respect your privacy and guarantee you that all meetings will be kept strictly confidential. We look forward to hearing from you soon.


  • 0

5 Ways to Revive a Stale Listing

You haven’t had a showing in weeks and you don’t know why? Here is a quick checklist for your listing… and some ideas on getting more eyeballs, showing appointments and of course an offer on that property!

1. PRICE

Price… That is always the number 1 go to whenever a listing isn’t being shown… The market is constantly changing so redo those comps and see if anything new has hit the market, sold or gone under contract. Make sure to truly compare other active and contingent properties to your listing as if you were a buyer. Compare price per sq ft, upgrades, curb appeal, and everything else about a property to see why a buyer would chose yours over the other active properties in the area.

2. PHOTOS

Did you use professional photos? What do your photos look like? My biggest pet peeve is non – professional photos, all of my agents knows this. To me, not only is this crucial for displaying your listing in the best possible way, it is also representing you and the way you do business! As a buyer choosing an agent I know that I would be checking out any agent I am considering by checking out how they are marketing their other listings (regardless of price)! Your listings are representing you, your business as well as any listings you have. Make sure you are showcasing your listing in the absolute best way and using a professional photographer who knows the way to capture this is my #2 (Pretty close to #1)

3. FEEDBACK

Make sure you are looking at the Feedback from other agents and buyers about the property and discussing this with your Sellers. More often then not we are looking at our listings from a REALTOR view versus a Buyers view and this feedback is crucial for the sale of your listing. Whether it is pricing, smell, paint, curb appeal, layout, clutter, etc. Make sure to address the small things that you can improve with little to no money.

4. MARKETING

What are you doing as far as marketing? Yes, your listing goes into the MLS which will feed the listing everywhere. However, you have many other opportunities that are free or advertising at a minimal cost! For example, at RE/MAX Elite you could take advantage of the marketing material that gets emailed to you automatically (property website, flyers, postcards, social posts, youtube video, adwerx FREE web&social ads) as well as property landing pages you can use for Facebook Advertising and we also have several agents always looking to advertise your listing for you! If you want some help with advertising and marketing your listing, contact Heather and she will send out an email to our lead team and they will advertise your listing to try and bring you a buyer! Win Win!!! Don’t forget we have a Listing Checklist, check that out as well for some marketing ideas!

5. OPEN HOUSE / BROKER OPEN

If all of the above is great and the listing is still stale OR you have made improvements to the home and need to get the Agents / Buyers back in for another look, consider doing an Open House or a Broker Open! Partner up with a Lender and / or Title Company to help you with the cost of food, games and marketing to reach the maximum amount of people! Make sure to get feedback from everyone who attends! Check out our Open House Checklist, make it a MEGA Open House by inviting the neighbors over for an exclusive sneak peek! Even better, knock on the doors with a flyer to the neighbors to invite them!


Overall, make sure to look at every aspect of your listing from a Buyers perspective to analyze why you are not getting showings! Some items will be a quick fix but some things like location, curb appeal, uniqueness, repairs, etc of course will make the property harder to sell because you will be looking for a very specific buyer.. but hey, you may be able to target that ideal buyer with a facebook ad! If you are looking for more information, guidance or help, set up your appointment with Heather today!


  • 0

2018 Market Share in Brevard

RE/MAX Elite is the #1 Real Estate Company in Brevard!

The Real Estate Leaders of Brevard!!!  This was made possible by having some of the most dedicated Realtors on the Space Coast consistently delivering extraordinary results for our Elite Nation Fans! With our support personnel, lead generating systems, tools, technology coaching, business/accountability mentoring we will continue to inspire to achieve greatness tomorrow.
#weareELITE #remaxROCKS #remaxhustle #sellyeah

“In any operation, join up with the best. You will gain from the strengths from those around you”- Warren Buffett

  • 0

3 Steps to Achieving Your 2019 Business Goals

Now that a new year has arrived, have you set your 2019 goals? Are they strong enough to keep momentum through the year? This season often has us reflecting on the past 365 days and dreaming about what the next twelve months could contain. With so many people giving up on their resolutions in the first three months, it’s important that our goals have the strength to keep us moving forward.

Studies have shown writing down your goals is the first step in achieving them – after all, keeping your “eye on the prize” is a natural motivator. Keeping your vision clearly in front of you helps it stay top of mind, something everyone from Napoleon Hill to Tony Robbins encourages for making it a reality. Here are three tips to keep your goals progressing through the year:

This acronym stands for Specific, Measurable, Attainable, Realistic, and Timely. Being specific includes the who, what, when, where, and why of the goal. Measurable means quantifying where you are now and where you want to be with methods in place to track progress.
Attainable means that your goals can be met in the timeline. It also asks you to consider what it would take to make it possible. For example, do you need a new credential? More administrative support? More contacts in your database? Being realistic doesn’t mean setting your goals low, but rather setting them in a way that stretches you while also being possible. Be honest with yourself and ask if you are willing and able to do the work required to achieve the goal. If so, it is realistic.
Finally, make it timely by giving yourself a deadline – or multiple deadlines if you break down the goal into building blocks. Deadlines create a sense of urgency that pushes us to get it done.

There is a lot to be said about gratitude, fun, and celebration. Sometimes we get so driven and focused on outcomes that we forget to celebrate the small stuff. Make it a regular practice to look for fun in your day, express gratitude for the progress you are making, and celebrate each small achievement on your way to your big goals.

Don’t consider it a failure if something doesn’t quite work. Sometimes goals are made, but then life happens – something unexpected and out of your control surfaces. Give yourself time, permission, and grace to re-evaluate and adjust.

Need guidance on your 2019 business goals? Let me help. Give me a call or respond to this email and I’d be happy to give some feedback and direction.



  • 0

Getting Back to Basics..

Let’s Get Back to Basics.

Are you a GOOD AGENT?

Anyone can find a house especially in this internet age. We must adapt quickly.
We are no longer the gatekeeper of the information.
WE ARE THE COUNSELOR AND THE ADVISER.
Anyone can find a house, but only a GOOD AGENT can actually get you the house. Anyone can list a house but only a GOOD AGENT can get you top dollar and have the transactions go smoothly.
Are you a GOOD AGENT?
We are RE/MAX Elite and we are all GOOD AGENTS, I may even say we are all GREAT AGENTS!

TEAMWORK. 
It’s all about teamwork.

So many agents think they are in competition with the agent on the other side if the transaction but you do your client a disservice by treating the other side as an enemy.
Instead actually work together to come up with plan that will make everyone happy and you will win!

HANDWRITTEN NOTES

Don’t forget to do handwritten thank you notes for the remainder of 2018 and all of 2019.  After all, we don’t get these very often in our mailboax anymore making that note even more special in this digital age!

DEMOGRAPHIC SOCIAL FARMING

15-10-5-2 in Social Media

Spend 15 Minutes Everyday, Comment on 10 People’s Posts, 5 Personal Posts a week, 2 Business Posts a week

Breakdown Friends in different groups

Giveaway 15 Business Cards a week


  • 0

Hidden in plain sight: Contract clauses clients may miss

Have you Read the contract entirely and do you understand it? The law treats both parties to the contract as if they have read and understood all terms.
What happens if a buyer isn’t approved during the contingency period and doesn’t cancel?
What Personal Property can a buyer force a seller to leave?
When can a seller deny access to a buyer who wants to conduct inspections?

Here is a great FAR Legal News Article about some important things of note.
https://www.floridarealtors.org/NewsAndEvents/article.cfm?p=1&id=369552

Hidden in plain sight: Contract clauses clients may miss    

By Joel Maxson

Aug. 6, 2018 – When a buyer and seller enter into a contract, the law treats both parties as if they read and understood all terms, even if they just gave the contract a quick skim.

This can be a significant problem if one of the parties fails to notice a provision that impacts that party’s specific transaction until after the contract is executed.

Here are just a few questions we hear on the Legal Hotline that illustrate a few of these blind spots. For this article, we’re looking exclusively at the most popular contract for residential transactions in Florida, the residential contracts prepared by the Florida Realtors and Florida Bar. All sections discussed in this article are the same in the “AS IS” version and the inspection and repair version of the contract.

1.What happens if a buyer isn’t approved for a loan but neglects to cancel by the loan approval deadline?

The main purpose of the financing contingency in section 8 is to allow the buyer to cancel the contract without penalty if the buyer is unsuccessful in getting loan approval by the deadline. The default loan approval deadline is 30 days unless the parties negotiate a different number. But what if the buyer doesn’t have loan approval and misses the deadline to send a written cancellation notice? Section 8(b)(v) provides that if the buyer doesn’t deliver a written message that either terminates the contract or waives the loan approval, then “Loan Approval shall be deemed waived, in which event this Contract will continue as if Loan Approval had been obtained …” This can be a big problem for the buyer if the loan is later denied, since the buyer waived the loan approval by failing to cancel in time.

2.What personal property can a buyer force the seller to leave?

Many sellers get distracted by listing photos or conversations negotiating the contract when thinking about what personal property is included in the purchase. What they should primarily focus on instead is section 1(d) and 1(e) of the contract. Section 1(d) provides a default list of items the buyer is entitled to at closing, such as refrigerators and ovens, provided that those things are “owned by Seller and existing on the Property as of the date of the initial offer.” There is additional space to write in specific other items the buyer and seller want to specifically include or exclude as part of the sale.

3. When can a seller deny access to a buyer who wants to conduct inspections?

Sometimes sellers feel like buyers are overstaying their welcome with inspections and appraisals. So, who controls this issue? The contract has a broad provision that favors buyers. Section 18, standard L provides that “Seller shall, upon reasonable notice, provide utilities service and access to Property for appraisals and inspections, including a walk-through (or follow-up walk-through if necessary) prior to Closing.” Therefore, once the buyer notifies the seller that they would like to conduct any inspection(s) or appraisal(s) permitted under the contract, the seller has already agreed through this contract clause to provide utilities and access.


  • 0

REALTOR® Logos and Trademark Rules

REALTOR® Logos and Trademark Rules

It is important to use NAR’s membership marks—including the REALTOR® logo and the terms REALTOR®, REALTOR-ASSOCIATE®, REALTORS®—correctly and according to the rules outlined in the Membership Marks Manual.

Read the top 5 things you need to know about using the REALTOR® trademarks correctly, then take this quiz to test your knowledge.

he Same Rules Apply to Use of the MARKS on the Internet

The policies and guidelines set forth in this Manual apply to all uses of the MARKS – including use on the internet and in social media. Therefore, Member Boards may only use the MARKS in their domain name or username if used properly in connection with their name or sponsored activities; and members may only use the MARKS in their domain name or username if used properly in connection with the member’s name or firm name.

The Limitation on Form requires Member Boards and members to use separating punctuation, all capital letters, and the registered “®” symbol. This Limitation is relaxed when it is not possible or feasible to use the required form in domain names or usernames.

The following examples are all proper uses of REALTOR® by a member named Jane Smith:  (SUCH AS EMAIL , DOMAIN OR SOCIAL)

Proper Uses
Janesmithrealtor
Jsmithrealtor
Smithrealtor
jane_smith_realtor
realtorjanesmith
realtorjsmith
realtorsmith
realtor_smith
jane_the_realtor
jane_a_realtor
realtorjanechicago
chicagojanerealtor
realtor_jane_number1

The following examples are all improper uses of REALTOR® because they each include a descriptive work or phrase in connection with the MARK:

Improper Uses
Chicagorealtor
Yourchicagorealtor
your_chicago_realtor
cyberrealtor
virtualrealtor
realtor_mom
realtorsolution
localrealtor
top_chicago_realtor
number1realtor
hotshotrealtor
residentialrealtor
commercial_realtor
janechicagorealtor

 

Get tips for using the terms REALTOR®, REALTOR-ASSOCIATE®, and REALTORS®:

Social Media Use

What is a Facebook username?
Facebook is for the first time allowing users to register a custom username. Each Facebook account can only have one username and you can never change nor can you transfer it to someone else. In fact, even if you delete your Facebook account, your username will not go back in the pool of available usernames. As of now, Facebook usernames are only being used for custom URLs, but the uses for usernames might change in the future. Choosing a Facebook username is optional and having a username will not change the name that appears on your profile or anywhere else on the site.

Can I use the REALTOR® marks with my username on social networking sites such as Facebook or Twitter?
The same rules governing the use of the REALTOR® marks apply on the internet. In a username, members are authorized to use the REALTOR® marks only to indicate membership to NAR by using the marks with a member’s name or with the legal name of a member broker’s real estate business.

Do I need to use punctuation to separate the REALTOR® marks from my name in a username, email address, or domain name?
The REALTOR® marks do not need to be separated from a member’s name or real estate business name with punctuation in usernames, email addresses, or domain names.

In a username, do I still need to capitalize the REALTOR® marks or use the trademark registration symbol?
The requirements to use capitalization and the registration symbol with the REALTOR® marks are relaxed since such formalities either cannot or are not normally observed on the Internet including on social media sites.

Why do the rules prohibit the use of descriptive words or phrases with the REALTOR® marks (e.g. hotshotrealtor or floridarealtor)?
The term REALTOR® was created by a member to identify members and distinguish them from non-members. When the REALTOR® marks are used with a descriptive word or phrase it does not identify a person as a member but is most likely to be understood to be referring to a type or service that might be provided.

Is it okay for me to use the REALTOR(R) block R logo as the icon for a mobile device application, such as an iPhone App?
The rules for using the REALTOR(R) logo as an icon for an application are the same ones which govern its use in any other medium. The logo is intended to identify the user as a member of the Association. A Member may use the REALTOR (R) logo as an icon for an App if (i) the App is provided in connection with the Member’s real estate business and (ii) the logo appears in the icon adjacent to the Member’s name or the name of the member’s real estate business. A Member Board may use the REALTOR(R) as an icon for an App if (i) the App is provided in connection with the Member Board’s publications, or its educational courses, clinics and similar service projects produced or sponsored by the Member Board and (ii) the logo appears adjacent to the Member Board’s name. Please note, acronyms and abbreviations are not permitted.

 

To read more, visit: https://www.nar.realtor/logos-and-trademark-rules


Connect With Us!

Visit Us On TwitterVisit Us On FacebookVisit Us On GooglePlusVisit Us On PinterestVisit Us On YoutubeVisit Us On LinkedinVisit Us On Instagram

Learn More About Us!

Let’s Meet Up!


RSVP for Events

VIEW FULL CALENDAR!

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,745 other subscribers

Learn how RE/MAX Elite can take your real estate career to the MAX!