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Category Archives: Max Your Career

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Create a Custom Video in Seconds!

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RE/MAX unveils custom video tool as part of 2019 National Ad Campaign

Creating engaging video content requires a significant amount of time and money – two things that can be in short supply when building a successful real estate business. In an industry first, RE/MAX solves this problem with a new custom video tool that gives RE/MAX agents a powerful edge in their marketing.

With a few clicks, personalized :15 video spots are ready to view (and share) in seconds. Each video has the same look and feel as the 2019 National Ad Campaign. Both the campaign and the custom video tool launch January 14.    

“Agents shouldn’t also have to be marketing experts,” says James Schwartz, Marketing Director for RE/MAX. “We’re creating resources where agents can create content quickly so they can focus on what they do best – helping homebuyers and sellers.”

Here’s how it works: Agents visit remaxhustle.com to customize videos with their headshot, contact information and choice of three “tools” they want to highlight (options include 3-D home tours, e-signatures, marketing savvy and more). All these variations add up to over 5,000 possible combinations.  

Once created, the videos can be instantly shared on social media or downloaded directly. It’s that quick and simple to create engaging content for agent websites, email campaigns, and more.

The custom video tool demonstrates an innovative approach to marketing that Schwartz says agents won’t find at other real estate brands. It’s a major benefit of being with the brand with leading awareness[1] and agent productivity[2].

“RE/MAX is in a position of strength, particularly when it comes to brand power.” says Schwartz. “While competitors are spending money just to get their name out there, we’re able to invest in new marketing tools for our agents and help them grow their business.”

The 2019 campaign marks the fourth year of collaboration between RE/MAX and award-winning agency Camp + King. After surveying more than 1,500 consumers, the agency found that experience, knowledge and use of technology tools were significant deciding factors when hiring an agent.

“Tech is an expectation at this point,” Schwartz says. “This campaign shows how RE/MAX agents combine technology and modern tools with their vast experience to get great results for their clients. Each video reflects our strength as a brand, which is founded in the professionalism and knowledge of our agents.”

Keep an eye out for an email from your region on January 11 with more exciting details about the 2019 National Ad Campaign.


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Design Center VS Leadstreet Drip Campaigns

Let’s dive into your RE/MAX Toolbox and go over the difference between Design Center & LeadStreet! Both offer a variety of ways to stay in contact with your database.. which one is the right choice for you?

My favorite Drip Campaign is the Holiday one! Easily add your contacts and activate them so they receive something for each major Holiday! Of course Design Center also has Buyer, Seller, RE/MAX National Ads and Monthly Newsletter that you can easily use as well!

RE/MAX LeadStreet has multiple Campaigns you can set and go! They also have a Monthly Newsletter that you can completely customize prior to it going out and if you have your contacts mailing address it will send active listings within a 5 mile radius inside of this email which is great! Of course they also have several (21) drip campaigns to choose from from Buyer Anniversaries, Open House Follow-Up, Homeowner Tips and generic email campaigns that you can easily turn on and watch the magic happen! They have all campaigns in single or team (I or we) option and each is customizable if you choose but you can see how many touches are in each campaign as well!

Of course I would say, take some ideas from these drip campaigns and set up your own unique monthly newsletter for your past clients using BombBomb to add a custom and personal video message as well as some local events or news which most will find valueable but if you don’t have time for that, the Design Center & LeadStreet auto drip campaigns are a great way for you to stay in front of your prospects, sphere and past clients!

Campaigns are easy to set up and turn on, if you need any help, make sure to set up your appointment with me!


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RE/MAX Agents Dominate BombBomb Video Influencers Guide

Congratulations to all of the amazing Agents who made the list for Top Video Influencers in Real Estate!

We especially love the fact that our very own Kelsey Friedrich made the list this year!  We have absolutely loved watching her grow over this past year, especially after going to Video Boot Camp in Orlando with Michael Thorne & Jesse Peters we saw the fire in her efforts to make video a part of her business.

” Thank you for pushing me RE/MAX Elite and Heather Holliday!  And thank you Michael Thorne and Jesse Peters for the knowledge you guys have instilled in me at your boot camp and everyday!” Said Kelsey after hearing she made the list.

An impressive 18 RE/MAX agents made the list:

ALL AROUND 
#5 Brian Teyssier, RE/MAX Advanced Realtors, Pittsburgh, PA
#6 Melanie Galea, RE/MAX La Biche Realty, Fort McMurray, AB
#7 Sue Benson, RE/MAX Dream, Naples, FLA
#9 Leigh Brown, Leigh Brown & Associates, RE/MAX Executive Realty, Concord, N.C.
Up & Comer, Geoff McLennan, RE/MAX Advantage, New Westminster, BC
Up & Comer, Tracey Thompson, RE/MAX Grand, Sauk City, WI

LISTING VIDEOS
#1 Jesse Peters – Jesse Peters Team, RE/MAX One Group, Winnipeg, MB
Honorable Mentions, Andrew Undem, SURE Sales Group, RE/MAX Sails, Baltimore, MD

COMMUNITY VIDEOS
#1 Michael Thorne, TMB Real Estate Group, RE/MAX Little Oak Realty, Fort Langley, BC
#4 Adam Cooper, The Bagogloo Team, RE/MAX Nova, Halifax, NS
#7 Craig Veroni, RE/MAX Masters Realty, Vancouver, BC
Honorable Mentions, Josh Frappier, The Frappier Group, RE/MAX on the River, Newburyport, MA

BOMBBOMB VIDEO
# 2 Wendy Cheung & Craig Barton-Hill, Ottawa House & Condo Group, Re/Max Core Realty Inc, Ottawa, ON
#5 Richard Nagel, RE/MAX Elite, Monmouth Beach, NJ
Honorable Mention, The Tom Toole Sales Group, RE/MAX Main Line, West Chester, PA
Honorable Mention, Michael Nathanson – RE/MAX Services, Boca Raton, FL

SOCIAL MEDIA VIDEO
Honorable Mention, Nicole Freer, Nicole Freer Group at RE/MAX Fine Properties, Katy, TX
Honorable Mention, Kelsey Friedrich, RE/MAX Elite, Brevard, FL

The judges visited nominee websites, social media profiles and other sharing networks like YouTube channels, noting the number of views and followers each video garnered to help determine the best video influencers.

To view the Real Estate Video Influencers 2018 winners and to download the educational guide, visit revideoinfluencers.com.

Watch Adamo Condos Announce the winners

Read RE/MAX, LLC full Press Release


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LeadStreet Monthly Newsletter

Did you know that RE/MAX LeadStreet has a monthly Newsletter than can be previewed & edited prior to sending out?

Check out this quick tutorial to see how you can view, edit and add contacts for this email!!

How to Preview & Edit..

Log into maxcntr.com, click on LeadStreet, go to Profile.  Once there click at the very topp the “apps” dropdown and choose Monthly Newsletter under the Campaigns section.

This is where you can choose who you want to receive Newsletters as well as edit the Newsletter before it gets sent out (around the 26th of each month).  Follow the instructions to add ALL contacts, choose to subscribe new leads, etc.

To change your Signature section, click on Preferences..

TIP: Update this newsletter and add content that is specific to you and your area!!!  For example, I would add a featured listing and definitely upcoming events for our area (Festivals, Rocket Launch dates)…  this will make this newsletter have more value for your database and help sell the way of life… not just generic canned information!!

Of course if you have any questions, you know how to reach me!!

 

 

 

 


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RE/MAX Interactive JOINS forces with RE/MAX Elite!

We are so excited to have RE/MAX Interactive join forces with RE/MAX Elite!   This merger will bring many positive changes and opportunities for everyone.   Matthew Meehan will be heading up our Commercial Real Estate Division and we are thrilled to gain so many amazing agents!

Our 5 office locations are strategically located throughout Brevard County! We have our North Beachside location in Cocoa Beach, South Beachside in Indialantic, North Brevard in Merritt Island, Central Brevard in Melbourne / Suntree and our South Brevard office is on Malabar at I-95 and Malabar in Palm Bay.

RE/MAX Elite is the #1 RE/MAX in Brevard County since 2009

#1 Company for Closed Sales Volume in Brevard since 2015.

 

 


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2018 Americas Best Ranking

Congratulations on being ranked as one of REAL Trends America’s Best Real Estate Professionals sponsored by Adwerx! Due to your success and those of your peers, those represented on America’s Best closed a remarkable 1,075,263.97 sides and more than $371 billion in sales volume for 2017—a 20.5 percent increase in sales volume from last year.

Nearly 14,000 U.S. real estate sales associates from every state are featured. To be included in the ranking, agents must have closed at least 50 transactions or $20 million in closed sales volume in 2017.  Teams must have closed 75 transaction sides or $30 million in closed sales volume in 2017. All production numbers are independently verified by a third-party to ensure accuracy and report integrity.

Other notable recognitions of RE/MAX agents and team leaders in the 2018 REAL Trends “America’s Best Real Estate Professionals” rankings:

  • RE/MAX qualified 3,146 agents, Keller Williams was second with 2,518 and Coldwell Banker was third with 1,630.
  • 22.7 percent of the agents in the survey are RE/MAX agents, the highest percentage ever for RE/MAX and a significant increase over 19.9% last year. The number of RE/MAX qualifiers grew by 640 agents.
  • 28 percent of the rankings for transaction sides (2,805 of 9,883) went to RE/MAX agents and team leaders.

Industry surveys continue to recognize the RE/MAX network for its high productivity. RE/MAX had more of America’s most productive agents than any other brand in the recent 13th Annual REAL Trends “The Thousand.” RE/MAX agents have claimed the most rankings in the respected survey three out of the last four years. RE/MAX associates also outperformed participating agents with other real estate brands in the 2018 REAL Trends 500 survey. For the eighth consecutive year, RE/MAX agents in the survey on average outsold competing agents – averaging more than twice as many closed sales than agents at other participating large brokerages.

 


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Negotiate to WIN!

NEGOTIATE TO WIN!

Negotiating is a must in our business. It’s how you approach a negotiation that can make or break your business. What better place to look for negotiation tips than from one of the best in the world? Former FBI Negotiator, Chris Voss, shows real estate pros how to implement FBI tactics into the real estate business. It all starts with leveraging emotions.

Through listening techniques, you can tap into the emotions of the buyer and seller. A straightforward way to ensure that you’re listening is to use the practice of mirroring your client’s words and actions. Mirroring allows you to build rapport and helps your clients feel more comfortable throughout the negotiation. As a bonus, you’ll gain valuable information.


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Open House Checklist!

Many agents come to me and are looking for ways to MAXimize their Open House experience so I thought I would put together the 5 basic steps as a checklist for getting people thru the door!

Read more details below the graphic…..

  1. Add the Open House info to the MLS, realtor.com, Zillow & remax.com as well as any other website that will allow you to do this!  This will give consumers searching online the information!
  2. Let neighbors know! Knock or send postcards!  Most of your neighbors chose this area for a reason and when they love their neighborhhood, they will let their friends, co-workers, etc know about the Open House!
  3. Send email to sphere & other agents!  Using e-blast or other email program.. let your prospects looking in this area know as well as other agents who can send their clients to your Open House!  RE/MAX Elite Agents – Heather can set up a FREE mailchimp account and help you through this process!  If you are using our KV system, send out notifications is as easy as 1, 2, 3!
  4. Post info with photos on FB, run targeted ad!  Post your Open House Flyer, Listing Flyerr (you can use the flyer that is automatically sent to you with our Automated Listing Marketing services or Heather can help you create a gorgeous flyer in your Design Center)!  Post this flyer or multiple photos to facebook with a link to the property website for full details and run a local ad on Facebook!  ~Not sure how?  no worries, get with Heather and she can create one for you!
  5. Make sure you have a minimum of 10-15 branded Open House directional signs!  You can gain a lot of eyeballs for your Open House as well as you personally with these branded Open House signs!  Soon people will be telling you that they see your signs EVERYWHERE!  So even if you have a low turn out for your Open House, know that your name has been seen by all of the drive by traffic!!  Put out a minimum of 10-15 signs!!!

Of course this is the basics… if you want to add more, set up your appointment with Heather today!  You know her head is a scary place to be!  😉


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Top 10 Sales Tips!

10 Sales Tips:

Time Management – Concentrate on managing income producing activities.

Database CLEANSE- It should only contain Past Clients and Sphere of Influence contacts that you know on some personal level, have done business with you or doing business with you. Ideally, 150 names in your database and produce 25-50% of your business.

Decide to work with Buyers or Sellers – Know your ratios!

Lead follow up – How do you schedule following up your leads?

Pre-qualifying Buyers and Sellers – Do you have a questionnaire you use all the time?

Listing presentations – Do you have a good listing presentation and a pre-listing package?

Handling objections – Practice overcoming objections every day.

Closing the deal – What do you say to close the deal?

Negotiating contracts – Become the best negotiator you can be!

Money Management – Know your business expenses and profit

 


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A Moment with an Elite Agent – Kelsey Friedrich, REALTOR

Technology & Marketing Coach, Heather Holliday interviewing our Video Rockstar Kelsey Friedrich!

Q: You are killing it with video Kelsey, what made you decide to implement video into your business?

A: Starting in real estate at 18 years old was really tough because people thought I was too young… using video really allowed me to connect better with my clients versus email and text.

 

Q: What was your biggest hurdle getting starting?

A: Not knowing where to start, what software to use or ideas for videos. You knew it was something you wanted to do but getting started was hard.

 

Q: How has RE/MAX Elite helped you with your video strategy?

A: Organizing the Video Boot Camp with Michael Thorne & Jesse Peters last year it gave me a ton of information and strategies to use and RE/MAX Elite set up the Video studio which allowed me to get started with my videos. I now have my own studio but RE/MAX Elite helped guide me through the process with ideas, techniques and encouragement and I don’t think I could have gotten as far as I have so quickly without it….

 

Q: How has doing video helped your with your business?

A: It has helped people get to know me before working with me, I feel authentic and I get a lot of responses that I am helping people with real estate knowledge…… and it gets a lot of traction and engagement with my social sphere. 😉


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