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Category Archives: Social Media

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Dave Linigers’ Dog Quote from R4

“At RE/MAX we don’t just sell real estate, we sell HOMES that DOGS live in”.   ~Dave Liniger, RE/MAX Founder

As Dave said these words during the RE/MAX R4 this year it resonated enormously with the crowd!

Here are a few fun graphics for sharing!

COURTESY OF THE RE/MAX ELITE MARKETING TEAM

 

  FACEBOOK COVERS

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RE/MAX Elite Holiday Facebook Covers

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RE/MAX Elite Holiday Social Media Facebook Covers.

For Generic Facebook Covers that are available to download for other RE/MAX Peeps

These covers are exclusive to RE/MAX Elite Agents, Please do not reproduce or copy.

be-merry

facebook-cover-template-xmas

happy-holiday-green-redholiday-beach-ornament-2 holiday-beach-ornament-3  seasons-greeetings

xmas-santa red-ornament

santa-elite

sparkle-xmas

new year elite

xmas-snowman-snowflake

elite ornament xmas-sandman

xmas-green-red

xmas-tree

holiday-beach-presents

holiday-happy-holidays-red

holiday-ornaments-snowflakes

holiday---beach-ornament

holiday---blue-red-ornament

holiday---merry-christmas-ornament

holiday-seasonsgreetings

holiday--black-white-ornaments

holiday---red-christmas-santa

holiday-santa-red

holiday---merry-christmas-red

 

HOLIDAY SOCIAL POSTS (perfect for the day of on Facebook, Instagram, Twitter, LinkedIn & Google Plus!

xmas-post-1 xmas-post-2 xmas-post-3 xmas-post-4 xmas-post-5 xmas-post-6 xmas-post-7 xmas-post-8 xmas-post-9 xmas-post-10

Christmas Lantern with Fir Tree

Christmas Lantern with Fir Tree

2

Christmas decorations over glitter sparkle background

Christmas decorations over glitter sparkle background

Christmas decorations in red and gold over glitter sparkle background

Christmas decorations in red and gold over glitter sparkle background

Christmas holiday traditional decorations on wooden table with copy space

Christmas holiday traditional decorations on wooden table with copy space

 

Other Resources:  For RE/MAX Agents, free to download and use!

**BRAND NEW RE/MAX RESOURCE!  Visit Mainstreet and on the Marketing tab, go down to Social, You will see resources and artwork for your social platforms!

RE/MAX, LLC Facebook Covers Album  |  Another Album via Facebook

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

(Make sure to sign up for the Sold Sign Blog for great RE/MAX stuff)!

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RE/MAX Elite Generic Social Artwork

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RE/MAX Elite Generic Social Artwork for our agents, perfect for in between seasons!

For Generic Facebook Covers that are available to download for other RE/MAX Peeps

These covers are exclusive to RE/MAX Elite Agents, Please do not reproduce or copy.

 

balloon FB Collage 2

balloon FB Collage

ELITE-AGENTS-GET-IT-DONE ELITE-AGENTS-GET-IT-DONE-CLOUD ELITE-AGENTS-GET-IT-DONE-NAVY

FB-Beach
FB-beach-shovel fb-cover-30-seconds

FB-Cover-looking-for-home

FB---every-30-seconds

FB---every-30-seconds-clouds

FB---GOLF

FB---NO-1-IN-BREVARD

FB-SAND-HOUSE

FB-WATERFRONT-HOME

FB-WATERFRONT-LUXURY

WE-ARE-REMAX

 

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RE/MAX Elite Goes Pink

RE/MAX Elite PINK Social Media Facebook Covers.

Think Pink!  October is Breast Cancer Awareness Month!

Feel free to download and use for your Facebook.

bunco fb-cover-pink fb-cover-pink-2 fb-cover-pink-3 fb-cover-pink-3a fb-cover-pink-3b go-pink go-pink-1 go-pink-2

 

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RE/MAX Elite Fall Facebook Covers

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RE/MAX Elite Fall Social Media Facebook Covers.

For Generic Facebook Covers that are available to download for other RE/MAX Peeps

Feel free to download and use for your Facebook.

boo-tiful-new-home

housing-market-scare-you

scary-market

fall-decorations

fall-girls

fall-leaves

halloween-scary-pumpkins

home-fall-grass

house-hunting

pumpkins

silly-pumpkins

starfish-witches-beach

fall-beach-pumpkin

fall-beach2

HAPPY-HALLOWEEN-BEACH

HAPPY-HALLOWEEN-BEACH-SAND

pumpkins-beach

FB Cover Elite Thanksgiving

fall-in-love

fb-cover-pink-3b


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Social Covers from RE/MAX, LLC – Fall – Download matching covers for all of your social (youtube, G+, LinkedIn)

fall-2016-facebook-cover-v-1

fall-2016-facebook-cover-v-2

fall-2016-facebook-cover-v-3

fall-2016-facebook-cover-v-4

fall-remax-2015-1

fall-remax-2015-1

fall-remax-2015-2

fall-remax-2015-2

fall-remax-2015-3

fall-remax-2015-3

fall-remax-2015-4

fall-remax-2015-5

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LeadStreet – How to Auto Post Your Listings to Social

LeadStreet – How to Auto Post Your Listings to Social

Let’s get your LeadStreet working for you!  In this LeadStreet Tip we are going to go over how to set up your account to have your Listings, Open Houses, Price Reductions and/or Sold homes to auto post to your Facebook and Twitter accounts!

 

1.)  Log into Maxcntr.com and click on LeadStreet.

max center home

2.) Click on the “apps” drowndown and then click on Social Settings.

max cnter apps

3.) Click on the service you want, and follow the steps to connect your social accounts.

4.)  Turn on the automatic posts that you would like to set on autopilot!

maxcnter social connect

5.) That is all there is to it!  🙂

 

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Be Where Your Customers Are

If you run a company and want to reach out to your clients, you need to do some legwork. Gone are the day of building a website and watching leads roll in all the time. Yes, if you are wise, you will follow these four tips to be where your customers are.

Define your audience:

Without a doubt, if you want to do well with social media, you need to know your audience. Are they older people or younger or somewhere in between? Do people who want your product live at home or are thy single moms? By knowing this, you can use the right social media marketing guidelines to find your clients.

Multiple outlets:

If you think you can have one social media account and call it a day, you are mistaken. In fact, to get to the client’s heart, you need to have four or five social media accounts, including one at Facebook and twitter, to get started.

Research your followers:

Now, if you have the time and resources, you should research your followers and see where they go and where they come from. By checking out the Web, you can get to the bottom of the issue and come up with a wise and sound public relations strategy.

Use communication to your advantage:

Mass communication, simply put, will allow you to talk to your followers all at once. In the long run, this will allow you to run your social network with ease and without any trouble.

With these four customer service tips, you are going to have an easier time when you want to convert your potential clients into ones who stick around for the long haul. Otherwise, if you are not wise and take your own approach, you will struggle mightily when you want to find clients.


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Choose Your Image Wisely

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When customers visit your website, the first thing they’re drawn to is imagery, not text. On social media, posts get much more attention when they’re accompanied by interesting graphics. This is why it’s so important to choose the right images for your website, social networks, and other mass communications.

  1. Images should be professional. That doesn’t necessarily mean buttoned up – if you have a lifestyle website, for example, you certainly don’t want to use stuffy images. Images should always be high quality, though.
  1. Images should stay in-line with your brand. If you sell writing services and you often post photos of the writing process and your home office, don’t all of a sudden throw in shots of your dog or hanging out at a bar with friends. Social media marketing is social, yes, but it shouldn’t be off message.
  1. Instead of using stock images, hire a photographer to shoot for you. If you’re good at planning, you’ll know in advance what imagery you’ll need and you can send the photographer a shot list.
  1. Build a lifestyle around your brand using images. Let’s say you sell jewelry – you don’t only need shots of the jewelry, but also images of people wearing the jewelry and the lifestyle that your ideal customers lead.
  1. Avoid offensive images. One of the most important customer service tips to learn is to never offend your audience!
  1. Only use legal images. Don’t pull images off of other websites if you don’t have permission. When searching online, make sure to find “Creative Commons” images.

Whatever images you choose, make sure that you’re always appealing to the customer. Your business’ imagery is a public relations matter and your audience should always be your first priority.


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Make Real Life Connections

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Technology has brought sweeping changes to the way in which we connect with other people. Although telephones like those used in the past, now mostly referred as land lines, are still being used, social media is fast becoming the primary means with which we reach out and get to know others.

Social media takes many forms for personal and professional use. Sometimes these media overlap, but there are plenty of options for fun purposes as well as building a professional marketing platform. Social media marketing began with email and business websites and has exploded into the cyber realms with the addition of Facebook, Twitter, Skype, Instagram, and numerous other programs.

Keeping in touch with vendors, customers, and the public in general gives a company a distinct marketing edge. A business can maintain visibility through timely tweets on relevant topics, posts to manufacturers’ and distributors’ websites, reviews on pertinent products or innovations, and comments in discussion forums, for example.

Building a public relations platform can use any or all of these types of social media. For example, every company or entrepreneur should have a website to establish a marketing presence and product niche. Mass communications media can be utilized to distribute newsletters, press releases, product updates, upcoming special events, and comments to industry news. Utilizing a variety of social networks helps to reach a broad audience of those who may be interested in a company’s product or services. While tweets are brief and focused, a product review can be more detailed and opinionated. Consumers of specific demographics can be targeted for updates and news.

Skype online marketing is great for video conferencing and sales presentations. Customer service tips can be tweeted or posted to a LinkedIn account. With so many options available, social media is the best marketing medium to use to reach a broad audience quickly.


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Is your Online Presence where is needs to be?

Is your online presence where you want it to be?

Google yourself + real estate!  What shows up first?  Hopefully not a profile which has a shadow picture!  Make sure that your online profiles are complete and have a professional profile picture!  I get 50 requests per week into our RE/MAX Referral Network each week and maybe 70% of the requests make it in because I do not see anything RE/MAX or real estate related on their personal profile, they are “secret agents”.

What are you doing now?  What are you currently doing now for your online business?  Website presence, blogging, Facebook, LinkedIn, Zillow, Trulia, Instagram, marketing-1013tm-pic-2297Pinterest… the list goes on and on.  What are you doing to be consistent online?

What is currently working?  Are you tracking prospects, leads, conversions, relationships?

Who is your target audience?  You need to be present where your ideal target audience is.  If you are going after the Millennials, you may be better off working Instagram than you would on LinkedIn..  Instead of trying to be EVERYWHERE horribly, focus your energy on where your ideal client would be and be consistently awesome!

Stop thinking like an agent!  Maybe you see agents posting there listings 5 times a day…  don’t do it.  You and other agents are the only ones who are seeing it because that is NOT being social and you will not create relationships online this way.  Stop the hard sell approach and give value to your online social game!  It will create engageable and shareable content which will get you father in the long run.  Also, where is the public going to check agents out?  What do they find when they search for you?  You want to make sure that a potential seller can find your listings quickly or that a potential buyer can see the homes you have sole or your reviews/ testimonials.

Establish set goals, execution details and timelines.  Use a program that will allow you to schedule great content throughout the week, while you can also post live, this will be great filler content (events, neighborhood info, your blogs, quotes, etc).  Have a content calendar to help you with your ideas.

Don’t try to accomplish everything at once. If you try to go from 0 platforms to 10 platforms you probably won’t even last a week.  Figure out the best platform that matches your business style as well as you business and master it, then move on to the next platform.  This will help prevent you from being overwhelmed and quitting altogether.

Some helpful resources to get your started;

Brandyourself.com – Allows you to enter your name and it will give you a rating.  Best part about this program is that it will go over your profiles and give you great tips on how to enhance them more effectively for maximum search engine optimization (SEO).

Katielance.com – If you are looking to get social, check out Katies content calendar with great tips and ideas for your social game.  Her blog and webinar is also awesome so be sure to sign up.

Google Analytics – This is free and absolutely necessary if you have your own website!  This will give you demographics for all aspects of your website traffic as well as what social media traffic is working best for you.  *You might be surprised at the results)!

RE/MAX Play – This great facebook group is all about videos!  If you are looking to take advantage of video, you will want to be in this group!

Facebook Covers – You will want to be professional so be sure to check out our facebook covers!

 

Of course I am here to help you along the way!!

Heather Holliday, Your Technology Coach & Social Marketing Nut!

 

 


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