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Category Archives: Social Media

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Press-Release Posting Sites, FREE!

Press-Release Posting Sites, FREE!

These are perfect for events, RE/MAX Achievement awards and so much more!

Media Venue Website Address
BigNews http://www.bignews.biz/
eBoom http://news.eboomwebsolutions.com
Free-Press-Release http://www.free-press-release.com
Free-Press-Release-Center.info http://www.free-press-release-center.info
I-newswire http://www.i-newswire.com/
LooselyCoupled http://www.looselycoupled.com
Media Syndicate http://mediasyndicate.com/
NewswireToday http://www.newswiretoday.com/
Open Press http://theopenpress.com
PR Inside http://www.pr-inside.com
PR Log http://www.prlog.org
PR.com http://www.pr.com/
Pressbox UK http://www.pressbox.co.uk/
PressReleasePoint http://www.pressreleasepoint.com
Prlog.org http://www.prlog.org
PRUrgent http://prurgent.com

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10 Year Anniversary Facebook Covers

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RE/MAX Elite is celebrating our 10 Year Anniversary!

For Generic Facebook Covers that are available to download for other RE/MAX Peeps

These covers are exclusive to RE/MAX Elite Agents, Please do not reproduce or copy.

chair beach view

pool-dock

pool-home

pool-home-2

we-are-remax-10-yr color

we-are-remax-10-yr

palm tree - sky

Other Resources:  For RE/MAX Agents, free to download and use!

**BRAND NEW RE/MAX RESOURCE!  Visit Mainstreet and on the Marketing tab, go down to Social, You will see resources and artwork for your social platforms!

RE/MAX, LLC Facebook Covers Album  |  Another Album via Facebook

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

(Make sure to sign up for the Sold Sign Blog for great RE/MAX stuff)!

 

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How do I drive traffic to my website?

One of the top questions we are always asked is:

“How do I drive traffic to my website”?

Here are our top 5 methods for driving traffic to your website!  This article is about what you can be doing to drive the visitors to your website.  Of course you will also want to have an easy way for someone to contact you once they get there in order to capture those visitors!  😉

#1 – Marketing Pieces! EVERY marketing piece you do should have your website address.  From your business card, listing flyers, print ads or any other visual marketing piece you make!  Make it as easy as possible for someone to find your site.

#2 – Social Media!  Driving traffic to your website via your social channels will be your #1 traffic source!   We use our my website as our resource HUB so our blogs are information pieces that we can post with tips, giveaways, specials, etc.  This is a great source for social sharing and it drives people back to our website to read the full article.  Facebook drives over 50% of our website traffic.

#3 – Analyze your website traffic!  Your website should have google analytics set up (if not, stop reading this post and do this NOW)!  By evaluating WHERE your traffic is coming from, you will know what is working and what isn’t.  If you have a high bounce rate from an online ad it is easy to assume that your text or call to action was not very clear to the consumer and they went to your site for something else, or if you have a high bounce rate in general it may be time to revamp that home page.  Using Google Analytics you will be able to see what pages are working, where the traffic is coming from which will help you understand the consumer behaviors.

#4 – Pinterest!  Yes, Pinterest is a social channel but I believe it deserves its own # in this post.   Pinterest is the #1 growing social platform and you should be there!  Most people are re-pinners meaning they find great photos that are fun or informative and they re-pin that photo onto one of their boards.  If you are pinning photos from your website that photo is always attached to your website via the “source” so every time someone re-pins your photo it will have the backlink to your website!   You can even upload images and click then edit and add your website as the source.  That may seem confusing but it is as though your website is shared with thousands of people every time someone re-pins your photo so make sure that your blog photos are picture perfect!  Pinterest is the 2nd highest source for driving traffic to our website!

#5 – Online Advertising! Of course you could always run ads on several different platforms.  Google Adwords, Facebook and on and on.  There are so many other platforms (based on your business needs).  You can pay per click based on keywords and the audience that you choose.  I personally have only used the ads on facebook to drive traffic back to my website via a blog or special but there are several reputable blogs with great resources on this topic.  When using online advertising make sure your message is clear to the consumer and have a way to capture those visitors!

Don’t forget if you are looking to add social media into your business plan or do not know where to start, we offer several classes as well as one on one training for all of our agents with our very own Technology Coach / Trainer, Heather Holliday!


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Is Your Online Presence Ready For 2016?

Episode #96: Mobile Agent TV ~ Is Your Online Presence Ready For 2016?

Their guest was our very own Technology Coach, Heather Holliday.

Heather helped us set our online marketing goals for 2016 and walked us through how to achieve them. From search to social, from generating website traffic to targeted ads … we covered it all.

A recent report from the BCREA found that REALTORS® lacking sophisticated online presence will be invisible to a significant slice of the market. Are you ready for 2016?

 

View more episodes here


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Picking a Real Estate Agent through Facebook

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According to a joint study released by Google and the National Association of Realtors, 2 of 3 people searching for a prospective real estate professional research them “extensively online prior to working with them”. And, that number is probably increasing every day.

Are social media channels such as Facebook really a good place to gather information about an agent before using them? If so, what should you look for?

There is a plethora of information on any subject available on social media sites such as Facebook. A recent study by the Pew Research Center revealed that 63% of Americans now even get their news from Facebook (up from 47% in 2013).

It is no different for both buyers and sellers of real estate. Yes, Facebook is a good place to gather information about the housing market and “checkout” an agent you are considering hiring to help buy or sell a home.

What should you be looking for in an agent’s Facebook presence?

You want an agent that cares more about you and your family than they care about bragging about themselves. One way to determine this is to look at what they post on their Facebook page. Are they more interested in ‘hawking’ a listing or bragging about their accomplishments or are they trying to post insightful information that will help you make the best decision for you and your family?

At a recent real estate conference, Guy Kawasaki, an executive fellow at the Haas School of Business at U.C. Berkeley, gave the following advice to the Realtors in attendance:

“Value comes in the form of information and assistance. You want to establish a position where people see – through your social media efforts – that you know what you’re doing and are helpful…The point is to make yourself useful and valuable. To build credibility; to build trust…”

You should look for an agent that follows that advice!

Source: Simplifying the market


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Social Media Opportunities

Expand your digital reach by participating in these campaigns organized by the Social Media Team at RE/MAX HQ. You (or one of your clients) could be promoted on the national Instagram and Facebook pages!

Breast Cancer Awareness Month

How is your office showing support for breast cancer fighters and survivors? Send in a photo and description of your fundraising efforts for a chance to be featured on RE/MAX social media.

Deadline: Open throughout October

Thanksgiving

The RE/MAX blog is looking for the best family recipes from agents to share throughout the month of November. The top five recipes will be published on the RE/MAX blog and shared via social media throughout the month of November.

Deadline: October 26

Holiday Light Competition

Reach out to clients past and present for photos of their holiday light display. The Social Media Team at RE/MAX HQ will choose 10 photos to be featured on the corporate Facebook page. The photo with the most likes will win a basket of gourmet cookies.

Deadline: Accepting submissions now through December 11

Submissions can be sent to Clare Hatcher at chatcher@remax.com. For more questions about these opportunities, contact Cory Jo Vasquez, Director of Digital Communications at cjvasquez@remax.com.


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RE/MAX Elite #therighthome

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Social Media Images for #therighthome branded to RE/MAX Elite Agents.

Right Click, save to your computer and use with the RE/MAX #therighthome campaign!  Perfect for your social media channels!

For RE/MAX, LLC Images, Click here!

luxury-pool-space thanksgiving-dinner luxury---pool-entertainment luxury---perfect-view luxury-living---indoor-spaces halloween-fun luxury-backyard-waterfall luxury-centerpiece-statue luxury-home-for-your-boat luxury---indoor-entertaining

 


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RE/MAX #therighthome images

Social Media Images for #therighthome from RE/MAX, LLC.

Right Click, save to your computer and use with the RE/MAX #therighthome campaign!  Perfect for your social media channels!

For RE/MAX Elite Custom Images, click here.

take a few Elfies this season tailgaiting or homegaiting Summer grilling in therighthome presence with family peace on earth love nest laughter IN THE RIGHT COMMUNITY hand stands get wrapped up in each other for your dog Food. Family. Football. buried treasure


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30 Photos in 30 Days with Instagram

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How can you create great content for your blog and/or social networks? Learn this quick and easy technique using Instagram!


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RE/MAX Launches Apple Watch App

Helpful Real Estate Info at Arm’s Reach for On-the-Go Consumers

DENVER – RE/MAX, a global franchisor of real estate brokerage services (NYSE: RMAX), is launching a consumer app for the Apple Watch.  Now available in the Apple App Store, RE/MAX Real Estate Search offers location-based search capabilities with scrollable for-sale listing details and agent contact links.

“Creating an app for the latest Apple innovation is just another demonstration that RE/MAX is on the leading edge of real estate technology advancements,” said Tim Drouillard, Senior Vice President, Information Technology at RE/MAX, LLC. “Our goal has always been to provide the most reliable information, in the most convenient formats for the largest number of consumers.”

The launch of RE/MAX Real Estate Search adds to the collection of mobile applications that RE/MAX has introduced in recent years, including Apps for the iPad, the iPhone and Android smartphones.

In the past, we created content for the Internet that could also be viewed on other devices. Now, with the tremendous growth of mobile users, we’re designing content primarily for smartphones and mobile devices that’s also compatible with the traditional Internet platform,” Drouillard added.

The RE/MAX Apple Watch app is just one element of a comprehensive RE/MAX technology initiative that is also redesigning remax.com, constructing an enhanced broker-agent intranet and delivering new responsive websites to RE/MAX agents.  This technology initiative is designed to provide consumers with easy access to reliable real estate information and offer agents valuable tech tools in a competitive business environment.

Recent online strategies have resulted in remax.com attracting more consumer visits than any other real estate franchise website. (Source: Hitwise Jan. – June 2015 report of all U.S. websites in the “Business and Finance – Real Estate” category)

In the Apple App Store, the RE/MAX Real Estate Search app can be easily found by searching its name or a number of common real estate keywords, such as house search, homes for sale, etc.  Although Apple has not released details, industry analysts project that the number of Apple Watch users could be more than 15 million after its first year.

Apple, Apple Watch, iPad and iPhone are registered trademarks of Apple Inc.
Android is a registered trademark of Google, Inc.


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