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Category Archives: Tech Tips with Heather

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Create a Custom Video in Seconds!

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RE/MAX unveils custom video tool as part of 2019 National Ad Campaign

Creating engaging video content requires a significant amount of time and money – two things that can be in short supply when building a successful real estate business. In an industry first, RE/MAX solves this problem with a new custom video tool that gives RE/MAX agents a powerful edge in their marketing.

With a few clicks, personalized :15 video spots are ready to view (and share) in seconds. Each video has the same look and feel as the 2019 National Ad Campaign. Both the campaign and the custom video tool launch January 14.    

“Agents shouldn’t also have to be marketing experts,” says James Schwartz, Marketing Director for RE/MAX. “We’re creating resources where agents can create content quickly so they can focus on what they do best – helping homebuyers and sellers.”

Here’s how it works: Agents visit remaxhustle.com to customize videos with their headshot, contact information and choice of three “tools” they want to highlight (options include 3-D home tours, e-signatures, marketing savvy and more). All these variations add up to over 5,000 possible combinations.  

Once created, the videos can be instantly shared on social media or downloaded directly. It’s that quick and simple to create engaging content for agent websites, email campaigns, and more.

The custom video tool demonstrates an innovative approach to marketing that Schwartz says agents won’t find at other real estate brands. It’s a major benefit of being with the brand with leading awareness[1] and agent productivity[2].

“RE/MAX is in a position of strength, particularly when it comes to brand power.” says Schwartz. “While competitors are spending money just to get their name out there, we’re able to invest in new marketing tools for our agents and help them grow their business.”

The 2019 campaign marks the fourth year of collaboration between RE/MAX and award-winning agency Camp + King. After surveying more than 1,500 consumers, the agency found that experience, knowledge and use of technology tools were significant deciding factors when hiring an agent.

“Tech is an expectation at this point,” Schwartz says. “This campaign shows how RE/MAX agents combine technology and modern tools with their vast experience to get great results for their clients. Each video reflects our strength as a brand, which is founded in the professionalism and knowledge of our agents.”

Keep an eye out for an email from your region on January 11 with more exciting details about the 2019 National Ad Campaign.


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3 Instagram Inspo Accounts for a More Organized Home

Last year, RE/MAX introduced you to three Instagram influencers who inspire home organization. Whether you kept your 2018 resolution of a tidy home or are hoping to try again in 2019, here are three new Instagram accounts I recommend for you to follow

1. The Orderly Space

Based out of the Pacific Northwest, Jennifer Johnson of The Orderly Space is an expert simplifier and systems creator. From sports gear to family photos, The Orderly Space has plenty of swoon-worthy before and after photos to keep you motivated as you clear the clutter in your own space. And if you are planning a move in 2019, The Orderly Space can help organize your packing and unpacking.

2. Life in Jeneral

Strollers. Makeup. Potato chips?! Life in Jeneral founder Jen Robin’s past life as a celebrity executive assistant helped her master the art of to-do lists, time management and efficient systems for organizing all of life’s details. At home, work and even online, Life in Jeneral’s Instagram images are colorful, tidy and obtainable.

3. Someday Slower

If you are looking for organization inspiration for a more minimal home, Beth with Someday Slower offers advice on pairing down toys, clothes and the amount of gifts that come through your door. This Instagram newcomer shares beautiful images that will have even the most dedicated collector considering living a life with less stuff.

Looking to update and enhance your Instagram Account? Make sure to set up your one on one appointment with Heather Today!


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Design Center VS Leadstreet Drip Campaigns

Let’s dive into your RE/MAX Toolbox and go over the difference between Design Center & LeadStreet! Both offer a variety of ways to stay in contact with your database.. which one is the right choice for you?

My favorite Drip Campaign is the Holiday one! Easily add your contacts and activate them so they receive something for each major Holiday! Of course Design Center also has Buyer, Seller, RE/MAX National Ads and Monthly Newsletter that you can easily use as well!

RE/MAX LeadStreet has multiple Campaigns you can set and go! They also have a Monthly Newsletter that you can completely customize prior to it going out and if you have your contacts mailing address it will send active listings within a 5 mile radius inside of this email which is great! Of course they also have several (21) drip campaigns to choose from from Buyer Anniversaries, Open House Follow-Up, Homeowner Tips and generic email campaigns that you can easily turn on and watch the magic happen! They have all campaigns in single or team (I or we) option and each is customizable if you choose but you can see how many touches are in each campaign as well!

Of course I would say, take some ideas from these drip campaigns and set up your own unique monthly newsletter for your past clients using BombBomb to add a custom and personal video message as well as some local events or news which most will find valueable but if you don’t have time for that, the Design Center & LeadStreet auto drip campaigns are a great way for you to stay in front of your prospects, sphere and past clients!

Campaigns are easy to set up and turn on, if you need any help, make sure to set up your appointment with me!


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RE/MAX New Year Social Graphics

Feel free to download and use for your Facebook.

Courtesy RE/MAX Elite Marketing Department

Scroll down for RE/MAX Generic Artwork

Other Resources:  For RE/MAX Agents, free to download and use!

For even more social image options, check out RE/MAX LLC’s designs by going to www.remaxmarketing.com

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!


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RE/MAX Design Center Drip Campaigns

Set up one of the Drip Campaigns in your Design Center in 5 Steps!

  1.  Log into maxcntr.com
  2. Click on Design Center 
  3. Click on the Campaigns Tab
  4. Choose the Campaign you would like to use!  (I LOVE the Holiday one)! The click Select Campaign.
  5. Upload your database (manage contacts) and click START! 

Here are examples of the upcoming Holiday Season!


 


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Flex Webinar – Tools to be Thankful for!!

6 top tips for making the most of Flex:

http://www.screencast.com/t/iyMIk6X7Q

Jeff White of Flex offers a smorgasboard of tips:

1. How to upload photos from the Flex app on your phone to your listing

2. How to use the Quick Launch – short cuts and radius searching

3. Putting Driving Directions on your phone

4. Using Polygons for Market Summary statistics

5. Opt-In Reports for your Subscriptions

6. Making the most of Contact Management from your Flex phone app

You can find other helpful webinars under the Help tab in Flex and the Webinar Library

 

BONUS:

Here are 3 Flex webinars to help you get started:

1. Customizing Dashboards

http://www.screencast.com/t/ZpWSs7qB52I

2. Searching Like an Expert

http://www.screencast.com/t/4aH1p4QD86S

3. Saved Searches and Subscriptions

http://www.screencast.com/t/3ugPG91LZ

For more Flex webinars go to Help in the upper right click Video Tutorials and then Webinar Library

Also under Help is Forums – from  there you can go to FAQ – Tips and Tricks for quick explanations on how to use Flex for Sending Emails and other features.

 

These Tips are Courtesy of SCAR


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Holiday Social Graphics

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RE/MAX Holiday Social Media Artwork.

Feel free to download and use for your Facebook.

Courtesy RE/MAX Elite Marketing Department

Scroll down for RE/MAX Generic Artwork

Other Resources:  For RE/MAX Agents, free to download and use!

For even more social image options, check out RE/MAX LLC’s designs by going to www.remaxmarketing.com

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

 


RE/MAX GENERIC SOCIAL GRAPHICS

 


Courtesy of RE/MAX, LLC – Go to remaxmarketing.com for all the goodies!

 


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LeadStreet Monthly Newsletter

Did you know that RE/MAX LeadStreet has a monthly Newsletter than can be previewed & edited prior to sending out?

Check out this quick tutorial to see how you can view, edit and add contacts for this email!!

How to Preview & Edit..

Log into maxcntr.com, click on LeadStreet, go to Profile.  Once there click at the very topp the “apps” dropdown and choose Monthly Newsletter under the Campaigns section.

This is where you can choose who you want to receive Newsletters as well as edit the Newsletter before it gets sent out (around the 26th of each month).  Follow the instructions to add ALL contacts, choose to subscribe new leads, etc.

To change your Signature section, click on Preferences..

TIP: Update this newsletter and add content that is specific to you and your area!!!  For example, I would add a featured listing and definitely upcoming events for our area (Festivals, Rocket Launch dates)…  this will make this newsletter have more value for your database and help sell the way of life… not just generic canned information!!

Of course if you have any questions, you know how to reach me!!

 

 

 

 


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We are RE/MAX, Hear Us Roar

The RE/MAX, LLC vision: to be the industry’s best – by partnering with brokers, empowering agents and attracting consumers

In a showcase of new resources in the works – including the booj tech platform, enhancements to Momentum, live in-office designation training, and customizable ads – the annual RE/MAX Broker Owners Conference (BOC) in Washington, D.C. displayed RE/MAX moving forward with an unwavering focus on winning.

The RE/MAX, LLC vision shared with 1,200 attendees: to be the industry’s best – by partnering with brokers, empowering agents and attracting consumers.

CEO Adam Contos outlined that vision at the event’s opening session. “We’re a business that builds businesses. We’re playing offense, not defense,” Contos said. “On many levels, RE/MAX is operating with more intensity than ever before.”

“I love the mayhem going on in real estate right now,” said Pete Crowe, Executive Vice President of Business and Product Strategy. “You know why? Because people get distracted. And while they get distracted, we stay focused. While they get distracted, we take action.”

Read The Full Article Here!

WE ARE RE/MAX …. HEAR US ROAR

Courtesy of RE/MAX Elite’s Marketing Department

Other Resources:  For RE/MAX Agents, free to download and use!

RE/MAX, LLC Social Artwork

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

 

 


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Listing Checklist!

Got a new listing?  You know you need to get the marketing done but you aren’t sure where to start or exactly what to do?  Check out these Tips from Heather!

 

LISTING CHECKLIST

  • Flyer Completed
  • Postcard Completed
  • Realtor.com Enhancement
  • Zillow.com Enhancement
  • Zillow Walk-Thru Video Completed
  • Website Enhancement
  • Video on YouTube
  • Blog Post on Website
  • Adwerx Enhancement
  • Wk 1 Social Announcement – Photos w/ link
  • Including IG highlighted story
  • Wk 2 – Upload Video to Social
  • Wk 3 – Collage Social Flyer to Social
  • Wk 4 – Link to Property website on Social

SOLD CHECKLIST

  • Sold Client post to Social
  • Sold Blog Post
  • Remove Highlighted Story on IG
  • Send email for Reviews
  • Post Testimonial Graphic to Social
  • Add Testimonial to website

Of course modify these to match your marketing platforms, price of home, etc.  This list should be a great start to your marketing and of course if you have any questions, let me know!  Also, if you would like this checklist in an excel or google drive format, let me know!


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