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Category Archives: Tech Tips with Heather

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Win more with Authenticity

Is your brand Authentic? Does it help you connect with your customers? Authentic brands tell stories and can connect you with better, more qualified customers because they’re interested in you and your story. Your brand is more important than ever as we work to stay connected through this pandemic. Check out a few tips to find your authenticity.

Ask Four Questions to Find Your Authenticity

  • What do you get excited about? 
  • Determine your Why (What’s your motivation?) 
  • What do you want to be known for in your community and with your customers? 
  • Ask someone you know, “What comes to mind when you think of me?” 

Be Consistent

  • Stay consistent and hyper-focused in your marketing.
  • Target those people you want to connect with.
  • Pick one social platform and own it. Stay consistent with your look, your style, your tone to build your following – you’ll notice the payoff over time. 

Be Persistent

  • Does your brand reach the people you want? If not, reach new people and define what you want them to do. 
  • Break down your plan and determine your “thing.” Is it a color, sound, look? 
  • Own your ONE thing.

During these unprecedented times, we’re all thinking about how we can connect, whether it’s virtually or safely in-person. Use your brand to help you build stronger connections. If you want help defining your brand or with any other part of your business, we are here to help!


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RE/MAX New Year Social Graphics

Feel free to download and use for your Facebook.

Courtesy RE/MAX Elite Marketing Department

Scroll down for RE/MAX Generic Artwork

Other Resources:  For RE/MAX Agents, free to download and use!

For even more social image options, check out RE/MAX LLC’s designs by going to www.remaxmarketing.com

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

2020 Social Graphics

Facebook Covers


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Thanksgiving Social Artwork

RE/MAX Elite Thanksgiving Social Media

Feel free to download and use for your Social Media Accounts.

Courtesy RE/MAX Elite Marketing Department

Other Resources:  For RE/MAX Agents, free to download and use!

For even more social image options, check out RE/MAX LLC’s designs by going to www.remaxmarketing.com

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

Social Posts


From RE/MAX

Facebook Covers



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4 Ways to Amplify Your Personal Brand

Being yourself is one way to standout from others as you build your personal brand.
Here are four other tips you can use to amplify who you are in your market.

Have a focus.

Know your target audience and tell your story consistently. Don’t try to be all things to all people. 

Act natural.

People appreciate authenticity. 

Do your homework.

Find a mentor or look at other influential people when building your personal brand. 

Live it.

Don’t lose your personal brand when you’re not working with clients or in a listing presentation. You have to live your personal brand every day and everywhere you go.

Looking for more tips? Let us help you take your career to the MAX!


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Marketing Pitfalls: Be Cautious!

It can be frustrating to have no results from marketing efforts; however, there are much more serious problems than an ineffective marketing campaign.  Some kinds of marketing are illegal under federal and/or state law, and regulators and private attorneys are on the prowl, looking for violations.  Be vigilant and ensure that you are not opening yourself up to liability under these statutes that could significantly harm your business ventures.

For this reason, we are providing below a reminder of some of the key laws you should always keep in mind when engaging in certain marketing activities.  This list is not exhaustive, but highlights some of the laws that are behind many current lawsuits. While this article is intended to give you a basic understanding and reminder of the law in this area, it is always best to carefully review your specific situation, applicable local laws and your policies for compliance with your legal counsel.

CAN-SPAM (applies to marketing e-mails).  The federal CAN-SPAM Act establishes requirements for commercial emails, gives recipients the right to have you stop emailing them with marketing messages, and spells out tough penalties for violations of up to $41,000 per email. 

All commercial email messages are included in this law, which has the following main requirements:

  • Don’t use false or misleading header information.  (The “From”, “To”, and originating email address must all be accurate and identify you as the sender)
  • Don’t use deceptive subject lines to try to grab attention (such as “important message” or “open me”); subject line must accurately reflect the content of the message, and show that the message is an advertisement.
  • Do include a valid physical postal address in your email.  Every marketing email  must have a physical address contained in it (i.e. in your signature block) at which you can be reached.
  • Do tell recipients how to stop receiving future email marketing messages from you, and honor such “stop” requests within 10 business days.  Note:  any “unsubscribe” button must remain active for the recipient for 30 days.

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Make your home a Miracle Home in 3 Steps!

At RE/MAX Elite we have 100% participation and raise enough funds so our office is a Miracle Office and your homes are Miracle Homes BUT in order for them to appear on remax.com (as well as your SPAW site) as a Miracle Home, you must complete these 3 easy steps!!!

STEP 1: Login into Your Leadstreet and Click Listings!

STEP 2: On your Listing, Click on Details to Edit! (You must be Main listing agent to update status).

STEP 3: Scroll all the way to the bottom, click Miracle Home, then Save!

If you have any questions, reach out to Heather!


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Photofy for RE/MAX Broker & Agents

RE/MAX Agents and offices now have exclusive access to Photofy + RE/MAX, a content creation tool for your practice that now enables you to create beautiful branded content quickly and easily:

  • Open House Invitations
  • New Property Announcements
  • Price Drops
  • Branded Photo Tour Collages
  • “Thank You” and “Congratulations” images and posts
  • And much more . . .

STEP 1

Go to https://photofy.com/remax-invite

STEP 2

Log into MAXcntr

STEP 3

Add your information, click continue. Accept Terms & Conditions… and begin playing!


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Independence Day Social Graphics

Social Media Graphics & Artwork for RE/MAX Peeps!

Celebrate Independence Day – July 4th

Courtesy of RE/MAX Elite’s Marketing Department

Other Resources:  For RE/MAX Agents, free to download and use!

RE/MAX, LLC Social Artwork

RE/MAX Integra Blog – Social Graphics for RE/MAX Agents, free to download and use!

(Make sure to sign up for the Sold Sign Blog for great RE/MAX stuff)!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!


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Update your RE/MAX SPAW Website!

Hey all, Looks like you can now showcase the Office listings for your SPAW sites as well as add more text! Go into your LeadStreet, edit profile and click on edit RE/MAX Site.


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Elite BackAgent HUB

Looking for Marketing?

Looking to reserve conference room?

Looking for upcoming events?

Make sure to check out our Elite HUB in backagent! https://remax.backagent.net

Looking for your login? Get with your Branch Manager and they will assist you!


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