conventions and networking events this month? Adding some new ones to
your list? As you ramp up your networking in the new year, these five
simple tricks can help you refresh your referral network. We’ll give you
a few peer-to-peer suggestions as well as ways to get referrals from
1. When networking, look to build relationships with power partners – people who may have connections you can benefit from, like high-quality videographers and low-cost printers. If you feel a connection with one or want to build a stronger relationship, ask to be referred to their preferred vendors. It’s an all-around win.
2. At conventions with your peers, take time to find agents who specialize in areas outside your wheelhouse. Consider ways you may be able to co-market and share costs and customer lists. Rather than seeing others as competitors, look at ways to work together to get a bigger draw.
3. Identify a few connected members of your contact list – the woman who always throws well-attended parties or the man who leads the bowling league. Find ways to build deeper connections with your former clients who do more and know more people in the community.
4. Contact a few of your ideal clients and ask them specifically for testimonials. Ask to post it on social media and tag them – this puts your name in front of their contact list, something they likely haven’t done despite their fondness for you.
5. Send a survey to your database asking some fun, nondiscriminatory questions. The information you gather can help you better identify ways to add value to your database and get more business from people just like them.
Need more ideas for expanding your network? Feeling stuck? Let’s talk about how to get you more powerful connections. Give us a call, or text us to schedule a meeting today. We are always available to meet or answer any questions you may have. You can reach Justin Brown directly at (321) 369-7653, Kerry Ramage at (321) 863-2746, or Heather Holliday at (321) 704-4018. We respect your privacy and guarantee you that all meetings will be kept strictly confidential. We look forward to hearing from you soon.
You haven’t had a showing in weeks and you don’t know why? Here is a quick checklist for your listing… and some ideas on getting more eyeballs, showing appointments and of course an offer on that property!
Price… That is always the number 1 go to whenever a listing isn’t being shown… The market is constantly changing so redo those comps and see if anything new has hit the market, sold or gone under contract. Make sure to truly compare other active and contingent properties to your listing as if you were a buyer. Compare price per sq ft, upgrades, curb appeal, and everything else about a property to see why a buyer would chose yours over the other active properties in the area.
Did you use professional photos? What do your photos look like? My biggest pet peeve is non – professional photos, all of my agents knows this. To me, not only is this crucial for displaying your listing in the best possible way, it is also representing you and the way you do business! As a buyer choosing an agent I know that I would be checking out any agent I am considering by checking out how they are marketing their other listings (regardless of price)! Your listings are representing you, your business as well as any listings you have. Make sure you are showcasing your listing in the absolute best way and using a professional photographer who knows the way to capture this is my #2 (Pretty close to #1)
Make sure you are looking at the Feedback from other agents and buyers about the property and discussing this with your Sellers. More often then not we are looking at our listings from a REALTOR view versus a Buyers view and this feedback is crucial for the sale of your listing. Whether it is pricing, smell, paint, curb appeal, layout, clutter, etc. Make sure to address the small things that you can improve with little to no money.
What are you doing as far as marketing? Yes, your listing goes into the MLS which will feed the listing everywhere. However, you have many other opportunities that are free or advertising at a minimal cost! For example, at RE/MAX Elite you could take advantage of the marketing material that gets emailed to you automatically (property website, flyers, postcards, social posts, youtube video, adwerx FREE web&social ads) as well as property landing pages you can use for Facebook Advertising and we also have several agents always looking to advertise your listing for you! If you want some help with advertising and marketing your listing, contact Heather and she will send out an email to our lead team and they will advertise your listing to try and bring you a buyer! Win Win!!! Don’t forget we have a Listing Checklist, check that out as well for some marketing ideas!
5. OPEN HOUSE / BROKER OPEN
If all of the above is great and the listing is still stale OR you have made improvements to the home and need to get the Agents / Buyers back in for another look, consider doing an Open House or a Broker Open! Partner up with a Lender and / or Title Company to help you with the cost of food, games and marketing to reach the maximum amount of people! Make sure to get feedback from everyone who attends! Check out our Open House Checklist, make it a MEGA Open House by inviting the neighbors over for an exclusive sneak peek! Even better, knock on the doors with a flyer to the neighbors to invite them!
Overall, make sure to look at every aspect of your listing from a Buyers perspective to analyze why you are not getting showings! Some items will be a quick fix but some things like location, curb appeal, uniqueness, repairs, etc of course will make the property harder to sell because you will be looking for a very specific buyer.. but hey, you may be able to target that ideal buyer with a facebook ad! If you are looking for more information, guidance or help, set up your appointment with Heather today!
RE/MAX unveils custom video tool as part of 2019 National Ad Campaign
Creating engaging video content
requires a significant amount of time and money – two things that can be
in short supply when building a successful real estate business. In an
industry first, RE/MAX solves this problem with a new custom video tool
that gives RE/MAX agents a powerful edge in their marketing.
a few clicks, personalized :15 video spots are ready to view (and
share) in seconds. Each video has the same look and feel as the 2019
National Ad Campaign. Both the campaign and the custom video tool launch
shouldn’t also have to be marketing experts,” says James Schwartz,
Marketing Director for RE/MAX. “We’re creating resources where agents
can create content quickly so they can focus on what they do best –
helping homebuyers and sellers.”
Here’s how it works: Agents visit remaxhustle.com
to customize videos with their headshot, contact information and choice
of three “tools” they want to highlight (options include 3-D home
tours, e-signatures, marketing savvy and more). All these variations add
up to over 5,000 possible combinations.
created, the videos can be instantly shared on social media or
downloaded directly. It’s that quick and simple to create engaging
content for agent websites, email campaigns, and more.
custom video tool demonstrates an innovative approach to marketing that
Schwartz says agents won’t find at other real estate brands. It’s a
major benefit of being with the brand with leading awareness and agent productivity.
is in a position of strength, particularly when it comes to brand
power.” says Schwartz. “While competitors are spending money just to get
their name out there, we’re able to invest in new marketing tools for
our agents and help them grow their business.”
2019 campaign marks the fourth year of collaboration between RE/MAX and
award-winning agency Camp + King. After surveying more than 1,500
consumers, the agency found that experience, knowledge and use of
technology tools were significant deciding factors when hiring an agent.
is an expectation at this point,” Schwartz says. “This campaign shows
how RE/MAX agents combine technology and modern tools with their vast
experience to get great results for their clients. Each video reflects
our strength as a brand, which is founded in the professionalism and
knowledge of our agents.”
Keep an eye out for an email from your region on January 11 with more exciting details about the 2019 National Ad Campaign.
Last year, RE/MAX introduced you to three Instagram influencers who
inspire home organization. Whether you kept your 2018 resolution of a
tidy home or are hoping to try again in 2019, here are three new
Instagram accounts I recommend for you to follow
Based out of the Pacific Northwest, Jennifer Johnson of The Orderly Space is an expert simplifier and systems creator. From sports gear to family photos, The Orderly Space has plenty of swoon-worthy before and after photos to keep you motivated as you clear the clutter in your own space. And if you are planning a move in 2019, The Orderly Space can help organize your packing and unpacking.
Strollers. Makeup. Potato chips?! Life in Jeneral founder Jen Robin’s
past life as a celebrity executive assistant helped her master the art
of to-do lists, time management and efficient systems for organizing all
of life’s details. At home, work and even online, Life in Jeneral’s Instagram images are colorful, tidy and obtainable.
If you are looking for organization inspiration for a more minimal home, Beth with Someday Slower offers advice on pairing down toys, clothes and the amount of gifts that come through your door. This Instagram newcomer shares beautiful images that will have even the most dedicated collector considering living a life with less stuff.
Let’s dive into your RE/MAX Toolbox and go over the difference between Design Center & LeadStreet! Both offer a variety of ways to stay in contact with your database.. which one is the right choice for you?
My favorite Drip Campaign is the Holiday one! Easily add your contacts and activate them so they receive something for each major Holiday! Of course Design Center also has Buyer, Seller, RE/MAX National Ads and Monthly Newsletter that you can easily use as well!
RE/MAX LeadStreet has multiple Campaigns you can set and go! They also have a Monthly Newsletter that you can completely customize prior to it going out and if you have your contacts mailing address it will send active listings within a 5 mile radius inside of this email which is great! Of course they also have several (21) drip campaigns to choose from from Buyer Anniversaries, Open House Follow-Up, Homeowner Tips and generic email campaigns that you can easily turn on and watch the magic happen! They have all campaigns in single or team (I or we) option and each is customizable if you choose but you can see how many touches are in each campaign as well!
Of course I would say, take some ideas from these drip campaigns and set up your own unique monthly newsletter for your past clients using BombBomb to add a custom and personal video message as well as some local events or news which most will find valueable but if you don’t have time for that, the Design Center & LeadStreet auto drip campaigns are a great way for you to stay in front of your prospects, sphere and past clients!