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Category Archives: Tech Tips with Heather

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Creating Flyers in RE/MAX Design Center

Episode 2 – Creating Open House Flyers, Social Media post using RE/MAX Design Center.

Have you been inside your RE/MAX Design Center lately?  Holy Cow!  We had a HUGE facelift of fresh designs back when the refresh was announced in Spetember 2017 but they are constantly adding new projects and with our Auto Marketing partnership all of your property information and photos sync into your Design Center making it easier than ever to create new projects!!  Check out my video above to watch how to make a design in under 2 minutes!!!

Here are a couple of my favorite new designs!





In today’s episode we will go over creating a new project in RE/MAX Design Center!

  1.  Log into your maxcntr.com account
  2. Click on the Design Center icon
  3. Click on Designs and choose an icon or simply do a search for a project (open house, flyer, postcard, video, etc)
  4. Name the project and select the property that you want images and data pulled from
  5. Easily arrange the photos and modify the description as needed then download and share!!!

 

 


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Instagram for Real Estate in 5 easy steps.

Getting the MAX from your Instagram Account with these 5 easy steps!

I absolutely love Instagram… sometimes more than any other social platform.  Mostly because it is a visual content platform without all the text or “ad” looking content.  It is all photos or video!  Even the ads don’t look like ads.  It has also been a ton of fun playing with my dogs account and I was blown away by how many other pet accounts there actually were!  Even my daughter had one for all of her guinea pigs and she found those connections to be extremely helpful when we ended up with a pregnant piggie – eek (or should I say wheek) LOL  She found a few breeders who helped us the entire way through the pregnancy and birth which was very helpful.  OK, back to real estate on Instagram.  Check out these 5 easy steps to get you started (or enhance what you already have) on Instagram! The Instagram feed moves very quickly so unlike YouTube or Pinterest, the lifetime of a post is relatively short so standing out is important.

 

STEP #1 : Decide whether you want a business or personal profile… here are some of the differences

Business Profile:

Gives you data and insights

Connects to your Business Facebook Page with perks like running ads on facebook & Instagram

Easy post to Instagram & your business page straight from your IG account.

Personal Profile:

Allows you to connect to your personal Facebook account for auto posting to facebook when you post to Instagram.

Downfalls – No ads or insights.

 

STEP #2 : Set up your Profile, Bio with website and # / @

Write a short Bio, add some flare with a little emoji’s as well as your main #hashtag and tag a company.. like Realtor @remaxelitefl or if you have a personal and business, make sure to tag them.

 

Step #3: Post great images and graphics

Instagram is a visual platform like twitter is a 280 character platform… posting great images along with #hashtags for your branding, area, etc can lead to great engagement and leads.  Here are some fun ways to post your visuals…  Don’t forget, Instagram has some great filters to make even the ugly pictures beautiful.

Post short 30 second videos…

Posting multiple photos that you can slide thought for one post

Using Photo Layouts You can easy make a collage from multiple photos

Gain more eyeballs by utilizing the “stories” feature and even better, highlight and organize those highlights which will appear in your profile!!  Check out this blog with Katie Lance on creating great stories and check out some fun tips on creating the perfect image templates for them too!

 

Step 4: Use #hashtags with your posts. 

I keep a few lists saved on my phones “memo pad” for easy copy & pasting…  Also, if I am posting to facebook from Instagram I will not add the hashtags with the original post, I go back and edit to add my #hashtags.

Here are some of the best real estate Instagram hashtags to get discovered by local residents (just be sure to swap out “YourCity” with your actual city) as well as the ones that RE/MAX peeps use:

#YourCity

#YourCityRealEstate

#YourCityRealtor

#YourCityOpenHouse

#YourTagLine

#weareELITE

#REMAXhustle

#soldbyREMAX

#weareREMAX

#remaxeliteFL

 

Step 5: Add the location of your photos or business, always. 

Studies have proven that tagging a location can increase engagement by up to 79%.  Instagram isn’t just a social platform, it is a search engine too.  People can search by their current location or landmark so be sure to include this when posting!

 

Here is a list of some great real estate IG accounts…

theboutiquere – I absolutely love the photos and simplicity of there account… if you do higher end listings, check this out.

katrinaandtheteam – I love the graphics and style of this team and what they are posting.

thebrokeagent – If you need a good laugh about life as a Realtor, this account is for you…

brendacamachorealtor  – She has nailed her branding… she knows her target audience and goes to great lengths to reach out

laughing_realtor – If you like lighter side of real estate, you will love this account.

brendacamachorealtor – With over 135k followers, this page is one of the most popular real estate for instagram accounts…

floridaspacecoast – Tons of great local photos, events, etc with branding and showcasing our area

 

Here is a list of some Content Ideas for your Real Estate Instagram account:

Using fun apps on your phone to create visual and text overlays are even better for your IG posts!  Here are some great ideas for posts..

Coming Soon listings

Open Houses

New Listings

Just Sold

Real Estate Quick Tips

Motivational Quotes

Out in the field

Neighborhood pix or even better – VIDEOS!

 

Let’s talk about the numbers for Instagram data…

500 Million users monthly

300 Million users daily

4.2 Billion likes per day

216,000 photos posted every minute

30% Of the total US population uses Instagram

More than half of all millennials are on Instagram every day

 

Now that you are ready to take your IG account to the MAX, Don’t forget to follow us!

h3socialnut – Heather Holliday

remaxelitefl – Our office

 

RESOURCES:

Creating Instagram Story Highlight Covers

Instagram Stories for Agents

 

 


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My Top 3 Things to do in Facebook TODAY!

My Top 3 Things to do in Facebook TODAY!

1.  ABOUT / PROFILE

Make sure your About section on your personal account AND Business Page are completely set up with your Bio and information including your website!  Make sure your personal account has your Business Page linked in your About Me section too!

2.  CUSTOM AUDIENCES

Set up your custom audiences using the Business Ad Manager to easily “Boost” posts on your Business Page!  My setting up specific audiences it will be easy to target exactly who you want when paying for ads without going into your Ad Manager everytime.

3.  CUSTOM FRIENDS LIST

Setting up your “Friends List” is the best way to make Facebook work for you!  I have local businesses set up as “Brevard News List” which allows me to ONLY see posts in my newsfeed from the pages I have added into this list.  This reduces all the noise on facebook and allows me to easily find the content I need!  By setting up a Prospects, Sphere, Past Client list it will allow you to easily engage and be social with those you need to!  Working Smarter, NOT harder!

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Mother’s Day Social Artwork

RE/MAX Mother’s Day Social Artwork

Facebook Covers and artwork for our agents to use!

Feel free to download and use for your Facebook and other social platforms.

Courtesy RE/MAX Elite’s Marketing Department

Other Resources:  For RE/MAX Agents, free to download and use!

For even more social image options, check out RE/MAX LLC’s designs by clicking HERE or go to Maxcntr.com> RE/MAX Marketing> Digital & Social!

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

MOTHER’S DAY

 


 


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Design Center Automation: Your Marketing Edge

Complete Campaigns for Every New Listing: Your New Marketing Edge!

The RE/MAX Design Center now automatically generates marketing materials for each listing within 48 hours of the MLS being updated. The complete campaign will be delivered straight to your inbox at no cost to you.

This service is available at no additional cost to RE/MAX Elite Affiliates. It’s a simple, turn-key marketing service – saving you time and money while increasing visibility to listings and driving referrals and repeat business.

Delivering relevant marketing content, at the right time, for your listings.

Design Center Automation is a simple, effective way to use multiple, automatically customized marketing materials to promote the key events during the life of your listings. You’ll receive one marketing package, for each listing, with customized materials you can put to use immediately. Saving you time and money on the promotion of your listings.

Four different campaigns are available to market the various events during the life of your listings – just listed, open house, price reduced and just sold. Within 24 to 48 hours of the MLS being created or updated, you’ll receive an email communication for each of these events with pre-customized materials within the email that you can use immediately such as listing flyers, postcards, virtual tours, a brochure, social posts, ePostcards, listing videos, and single property websites. You’ll also have the power to edit the marketing materials, if needed, on the RE/MAX Design Center.

Here’s how it works:

  1. A new listing is added into the MLS, an open house is scheduled, a listings price is reduced or a listing is marked as pending.
  2. Within 24 to 48 hours, you will receive an email with a full marketing package for your listing.
  3. If no editing is needed, you can begin marketing or sending files to your printer.
  4. If you would like to edit the materials, you can log into the Design Center on MAX/Center, click on the Listings tab and find the listing you would like to edit to begin using immediately.

 

Changes at the MLS when new Listing & Open House information is added, and also when a listing price is reduced or a listing is taken off market. These changes with the MLS will update your listing in LeadStreet and then create the listing package in Design Center. It can take up to 24-48 hours for this process. You will receive an email with a link to these projects for you to view in Design Center.

TIPS:

If you enter your listing prior to uploading your professional photos, go into your Design Center Projects and delete the ENTIRE project after the new photos are in the MLS.  The system will regenerate a new listing email with new projects.

These projects are gathering data from the MLS, professional /hi res photos will look best for all projects.

You can easily edit any project that is emailed to you or create your own project, all of the photos & MLS data are in your Design Center account so most projects are as easy as 1, 2,3!

 

Still Have Questions? 

Watch our Video Tutorials on Design Center Automation Here

Visit the Q&A (MacCntr login required): Click Here

 


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New Team-Group FREC Advertising Rules

New FREC Advertising Rules and what it means for you!

FREC 61J2 – 10.026 Team or Group Advertising

*REVISED 6.18.18EFFECTIVE DATE JULY 1, 2019

Something to note, even though this is geared more towards Teams, we anticipate this rule being across the board for advertising from Team or Individual Agents.

(1) “Team or group advertising” shall mean a name or logo used by one or more real estate licensees who represent themselves to the public as a team or group. The team or group must perform licensed activities under the supervision of the same broker or brokerage.

(2) Each team or group shall file with the broker a designated licensee to be responsible for ensuring that the advertising is in compliance with chapter 475, Florida Statutes, and division 61J2, Florida Administrative Code.

(3) At least once monthly, the registered broker must maintain a current written record of each team’s or group’s members.

(4) Team or group names. Real estate team or group names may include the word “team” or “group” as part of the name. Real estate team or group names shall NOT include the following words:
(a) Agency
(b) Associates
(c) Brokerage
(d) Brokers
(e) Company
(f) Corporation
(g) Corp.
(h) Inc.
(i) LLC
(j) LP, LLP or Partnership
(k) Properties
(l) Property
(m) Real Estate
(n) Realty
(o) Or similar words suggesting the team or group is a separate real estate brokerage or company

(5) This rule applies to all advertising.

(6) Advertisements containing the team or group name shall not appear in larger print than the name or logo of the registered brokerage. All advertising must be in a manner in which reasonable persons would know they are dealing with a team or group.

(7) All advertisements must comply with these requirements no later than July 1, 2019.

 

Nothing in this rule shall relieve the broker of their legal obligations under chapter 475, Florida Statutes, and division 61J2, Florida Administrative Code.

Rulemaking Authority 475.05, 475.25(1)(c) FS. Law Implemented 475.25 FS. History–New 6-18-18.


FREC: Fla. officially has a new team advertising rule

The team ad regulation, 61J2-10.026 Team or Group Advertising, is posted on Florida Realtors’ website. The rule impacts office procedures and team advertising. In some cases, changes could take time to complete; however, brokers and their teams have until July 1, 2019, to comply.   Florida Realtors Law & Policy department suggests that impacted members begin reviewing the regulation.
Questions? Email LegalNews@floridarealtors.org   Attorneys will review your questions, discuss issues with FREC if appropriate and provide member updates shortly.

Here 4 quick things to think about as we get ready for this new rule.

1.As you are designing logos and marketing, think of where the RE/MAX Elite logo will be placed..along side your branding.  We have several logos to choose from to make this easier for you or feel free to get with Heather for some brainstorming sessions.

2. Website – If you are using a website other than the RE/MAX SPAW website, is the office name/logo alongside your name, logo or branding?

3. Advertising Images – Any images you post to social media or advertising that has your Name or Logo needs to have the Office name or logo as well.  Currently the only requirement is that the Brokerage name be on the image but if these rules get passed, the Brokerage name will need to follow these new rules and be as prominate as your branding.

4. Social Media – In your Bio/About you should list the Brokerage name.


 

CURRENT ADVERTISING LAWS:

61J2-10.025 Advertising.
(1) All advertising must be in a manner in which reasonable persons would know they are dealing with a real estate licensee. All real estate advertisements must include the licensed name of the brokerage firm. No real estate advertisement placed or caused to be placed by a licensee shall be fraudulent, false, deceptive or misleading.

(2) When the licensee’s personal name appears in the advertisement, at the very least the licensee’s last name must be used in the manner in which it is registered with the Commission.

(3)(a) When advertising on a site on the Internet, the brokerage firm name as required in subsection (1) above shall be placed adjacent to or immediately above or below the point of contact information. “Point of contact information” refers to any means by which to contact the brokerage firm or individual licensee including mailing address(es), physical street address(es), e-mail
address(es), telephone number(s) or facsimile telephone number(s).

(b) The remaining requirements of subsections (1) and (2) apply to advertising on a site on the Internet.

Specific Authority 120.53, 475.05, 475.25(1)(c) FS. Law Implemented 475.01, 475.25, 475.42, 475.421, 475.4511 FS. History–New 1-1-80,
Amended 2-17-81, 3-14-85, Formerly 21V-10.25, Amended 12-29-91, 7-20-93, Formerly 21V-10.025, Amended 4-18-99, 7-4-06, 2-5-07.


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RE/MAX Launches Innovative Social Media Technology

BombBomb Social Prompt for RE/MAX Aims to Improve Reach, Increase Brand Consistency and Generate Online Conversations

RE/MAX, LLC, the world’s most productive real estate network*, has announced a new way for agents and brokers to effortlessly manage social media marketing initiatives while connecting with their clients online. Colorado-based digital marketing company BombBomb offers Social Prompt for RE/MAX, a free social media marketing technology for RE/MAX affiliates.

“Our network of affiliates are known for continually pushing themselves to excel in all aspects of their businesses, so it’s no surprise they want to elevate their social media presence in 2017 and beyond,” said Pete Crowe, RE/MAX Senior Vice President of Communications and Marketing. “Whether you’re a top producer or aspiring to be one, BombBomb’s new social media technology will support every agent in our network who is looking for ways to work smarter and connect with consumers in the digital space.”

RE/MAX worked with BombBomb who created Social Prompt to expand reach and empower affiliates with the necessary technology to align their personal brands with the national RE/MAX brand. To make the most of the vast opportunity social media presents, affiliates can now rely on timely, consistent and brand-aligned posts from RE/MAX that are ready to be shared with their Facebook communities.

READ THE FULL PRESS RELEASE HERE


 

Click here for a quick Tutorial on BombBomb


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The Good, the Bad & The Ugly

It’s that time of year again! The time when we celebrate the best of social media, examine the bad, and just plain cringe at the worst. Back for a fourth year, this is my most popular webinar, and the most fun. All examples are real, all identities are blurred out (mostly) and all lessons are delivered with love. Mark your calendars and join me here, LIVE, for the annual Good, Bad & Ugly of Real Estate marketing.

Need a reminder? Accept the invite here. https://www.facebook.com/events/192979511271540/


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NEW RE/MAX Design Center Projects!

NEW RE/MAX Design Center Projects for 2017!

 

ELITE AUTO LISTING SERVICE!

We have new designs…. AND… we will receive 8 designs versus the previous 5!

Check them out!

Single Property Website Example

Virtual Tour Branded  /  Unbranded

You Tube Video (we will publish for you if we have your Design Center login)!

Social Media Post

Jumbo Postcard

Property Flyer

e-Postcard

11×17 Brochure

Don’t forget, all of your listing data & images are pulled over to the Design Center making it easy to edit these designs AND create others!

 

Here are a couple other designs that are new to the RE/MAX Design Center!

 

SOCIAL / WEB ADS

 

 

PROPERTY FLYERS  

 

 

No worries, we have your back!  We have hands on training OR get with Heather for your one on one coaching session!

 

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Your Personal RE/MAX App

Your clients will receive special instructions to download and set up the RE/MAX App so it’s branded privately and exclusively to you. Make note of your personal link so you can send it via email or share it on your social networks.

Use Your Personal Link

Post it Everywhere

Copy and paste the link below onto your website, your email signature, onto your flyers, and everywhere else you promote yourself and your business.  Your Agent Key: username

getmobile.remax.com/username

TIP: (same as remax email username@remax.net and SPAW site username.remaxagent.com)

Send it Now

Send an email or text message containing this link to a client.

 
 Download the app


How Do Clients Brand the App?

  1. Have your clients visit getmobile.remax.com on their device.
  2. Download the app from the app store
  3. Open the RE/MAX mobile app
  4. When prompted on first launch, enter your Agent key.

FAQ’s

How can I download the mobile app?
Download the app from the Apple App Store or the Google Play store for Android devices.

What devices are supported by the Mobile App?
iPhone, iPad and Android devices will be supported.

Will the client’s “My RE/MAX” account be able to sync to the Mobile App?
Yes, with the 2.0 version user will be able to log into their My RE/MAX account and experience the same modifications across all devices. All previous saved searches/listings will sync to the Mobile App.

A user is currently working with an Agent, how can they associate themselves to the Agent within the mobile app?

There are three types of users, they are as follows: Anonymous – Users who download the app but do not use a key to associate with an Agent and has not logged into My RE/MAX.

Branded – People who use an Agent key to associate with an agent and have not logged into My RE/MAX (IMPORTANT = People will be able to change the agent they are branded to until they create a login. At this point the person and agent are associated and the option to enter a key is removed)

Associated – People who have registered with My RE/MAX and have saved properties or listings. Or people who have been associated with an agent through LeadStreet. (IMPORTANT = People who are already associated or when people first login, the Agent key field will not display.)

How can the Agent obtain the Agent Key Code?

The Agent key code is the same as your RE/MAX Mainstreet Username. Your Mainstreet Username is the portion of your remax.net email address that appears before the @ symbol. (i.e. johndoe@remax.net johndoe is the Username.)

What area is populated on the map search upon initial login?

The Mobile App will read the IP at the time of login and display that city and state as the default search factor. The area can be updated within the free form field located at the top of the page.

How can I change the map view?

A red gear located at the bottom left of the map which provides different map view options.

While on map view, how can I look at the actual listings with photos?

A list view is available and can be launched by selecting the list view icon to the top right.

What is the logic when searching for Agents?

The Agent list is generated based on the current location of the map. The sort order defaults to distance from the current location.

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