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Category Archives: Tech Tip with Heather

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Choose Your Image Wisely

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When customers visit your website, the first thing they’re drawn to is imagery, not text. On social media, posts get much more attention when they’re accompanied by interesting graphics. This is why it’s so important to choose the right images for your website, social networks, and other mass communications.

  1. Images should be professional. That doesn’t necessarily mean buttoned up – if you have a lifestyle website, for example, you certainly don’t want to use stuffy images. Images should always be high quality, though.
  1. Images should stay in-line with your brand. If you sell writing services and you often post photos of the writing process and your home office, don’t all of a sudden throw in shots of your dog or hanging out at a bar with friends. Social media marketing is social, yes, but it shouldn’t be off message.
  1. Instead of using stock images, hire a photographer to shoot for you. If you’re good at planning, you’ll know in advance what imagery you’ll need and you can send the photographer a shot list.
  1. Build a lifestyle around your brand using images. Let’s say you sell jewelry – you don’t only need shots of the jewelry, but also images of people wearing the jewelry and the lifestyle that your ideal customers lead.
  1. Avoid offensive images. One of the most important customer service tips to learn is to never offend your audience!
  1. Only use legal images. Don’t pull images off of other websites if you don’t have permission. When searching online, make sure to find “Creative Commons” images.

Whatever images you choose, make sure that you’re always appealing to the customer. Your business’ imagery is a public relations matter and your audience should always be your first priority.


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Make Real Life Connections

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Technology has brought sweeping changes to the way in which we connect with other people. Although telephones like those used in the past, now mostly referred as land lines, are still being used, social media is fast becoming the primary means with which we reach out and get to know others.

Social media takes many forms for personal and professional use. Sometimes these media overlap, but there are plenty of options for fun purposes as well as building a professional marketing platform. Social media marketing began with email and business websites and has exploded into the cyber realms with the addition of Facebook, Twitter, Skype, Instagram, and numerous other programs.

Keeping in touch with vendors, customers, and the public in general gives a company a distinct marketing edge. A business can maintain visibility through timely tweets on relevant topics, posts to manufacturers’ and distributors’ websites, reviews on pertinent products or innovations, and comments in discussion forums, for example.

Building a public relations platform can use any or all of these types of social media. For example, every company or entrepreneur should have a website to establish a marketing presence and product niche. Mass communications media can be utilized to distribute newsletters, press releases, product updates, upcoming special events, and comments to industry news. Utilizing a variety of social networks helps to reach a broad audience of those who may be interested in a company’s product or services. While tweets are brief and focused, a product review can be more detailed and opinionated. Consumers of specific demographics can be targeted for updates and news.

Skype online marketing is great for video conferencing and sales presentations. Customer service tips can be tweeted or posted to a LinkedIn account. With so many options available, social media is the best marketing medium to use to reach a broad audience quickly.


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Is your Online Presence where is needs to be?

Is your online presence where you want it to be?

Google yourself + real estate!  What shows up first?  Hopefully not a profile which has a shadow picture!  Make sure that your online profiles are complete and have a professional profile picture!  I get 50 requests per week into our RE/MAX Referral Network each week and maybe 70% of the requests make it in because I do not see anything RE/MAX or real estate related on their personal profile, they are “secret agents”.

What are you doing now?  What are you currently doing now for your online business?  Website presence, blogging, Facebook, LinkedIn, Zillow, Trulia, Instagram, marketing-1013tm-pic-2297Pinterest… the list goes on and on.  What are you doing to be consistent online?

What is currently working?  Are you tracking prospects, leads, conversions, relationships?

Who is your target audience?  You need to be present where your ideal target audience is.  If you are going after the Millennials, you may be better off working Instagram than you would on LinkedIn..  Instead of trying to be EVERYWHERE horribly, focus your energy on where your ideal client would be and be consistently awesome!

Stop thinking like an agent!  Maybe you see agents posting there listings 5 times a day…  don’t do it.  You and other agents are the only ones who are seeing it because that is NOT being social and you will not create relationships online this way.  Stop the hard sell approach and give value to your online social game!  It will create engageable and shareable content which will get you father in the long run.  Also, where is the public going to check agents out?  What do they find when they search for you?  You want to make sure that a potential seller can find your listings quickly or that a potential buyer can see the homes you have sole or your reviews/ testimonials.

Establish set goals, execution details and timelines.  Use a program that will allow you to schedule great content throughout the week, while you can also post live, this will be great filler content (events, neighborhood info, your blogs, quotes, etc).  Have a content calendar to help you with your ideas.

Don’t try to accomplish everything at once. If you try to go from 0 platforms to 10 platforms you probably won’t even last a week.  Figure out the best platform that matches your business style as well as you business and master it, then move on to the next platform.  This will help prevent you from being overwhelmed and quitting altogether.

Some helpful resources to get your started;

Brandyourself.com – Allows you to enter your name and it will give you a rating.  Best part about this program is that it will go over your profiles and give you great tips on how to enhance them more effectively for maximum search engine optimization (SEO).

Katielance.com – If you are looking to get social, check out Katies content calendar with great tips and ideas for your social game.  Her blog and webinar is also awesome so be sure to sign up.

Google Analytics – This is free and absolutely necessary if you have your own website!  This will give you demographics for all aspects of your website traffic as well as what social media traffic is working best for you.  *You might be surprised at the results)!

RE/MAX Play – This great facebook group is all about videos!  If you are looking to take advantage of video, you will want to be in this group!

Facebook Covers – You will want to be professional so be sure to check out our facebook covers!

 

Of course I am here to help you along the way!!

Heather Holliday, Your Technology Coach & Social Marketing Nut!

 

 


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Press-Release Posting Sites, FREE!

Press-Release Posting Sites, FREE!

These are perfect for events, RE/MAX Achievement awards and so much more!

Media Venue Website Address
BigNews http://www.bignews.biz/
eBoom http://news.eboomwebsolutions.com
Free-Press-Release http://www.free-press-release.com
Free-Press-Release-Center.info http://www.free-press-release-center.info
I-newswire http://www.i-newswire.com/
LooselyCoupled http://www.looselycoupled.com
Media Syndicate http://mediasyndicate.com/
NewswireToday http://www.newswiretoday.com/
Open Press http://theopenpress.com
PR Inside http://www.pr-inside.com
PR Log http://www.prlog.org
PR.com http://www.pr.com/
Pressbox UK http://www.pressbox.co.uk/
PressReleasePoint http://www.pressreleasepoint.com
Prlog.org http://www.prlog.org
PRUrgent http://prurgent.com

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How do I drive traffic to my website?

One of the top questions we are always asked is:

“How do I drive traffic to my website”?

Here are our top 5 methods for driving traffic to your website!  This article is about what you can be doing to drive the visitors to your website.  Of course you will also want to have an easy way for someone to contact you once they get there in order to capture those visitors!  😉

#1 – Marketing Pieces! EVERY marketing piece you do should have your website address.  From your business card, listing flyers, print ads or any other visual marketing piece you make!  Make it as easy as possible for someone to find your site.

#2 – Social Media!  Driving traffic to your website via your social channels will be your #1 traffic source!   We use our my website as our resource HUB so our blogs are information pieces that we can post with tips, giveaways, specials, etc.  This is a great source for social sharing and it drives people back to our website to read the full article.  Facebook drives over 50% of our website traffic.

#3 – Analyze your website traffic!  Your website should have google analytics set up (if not, stop reading this post and do this NOW)!  By evaluating WHERE your traffic is coming from, you will know what is working and what isn’t.  If you have a high bounce rate from an online ad it is easy to assume that your text or call to action was not very clear to the consumer and they went to your site for something else, or if you have a high bounce rate in general it may be time to revamp that home page.  Using Google Analytics you will be able to see what pages are working, where the traffic is coming from which will help you understand the consumer behaviors.

#4 – Pinterest!  Yes, Pinterest is a social channel but I believe it deserves its own # in this post.   Pinterest is the #1 growing social platform and you should be there!  Most people are re-pinners meaning they find great photos that are fun or informative and they re-pin that photo onto one of their boards.  If you are pinning photos from your website that photo is always attached to your website via the “source” so every time someone re-pins your photo it will have the backlink to your website!   You can even upload images and click then edit and add your website as the source.  That may seem confusing but it is as though your website is shared with thousands of people every time someone re-pins your photo so make sure that your blog photos are picture perfect!  Pinterest is the 2nd highest source for driving traffic to our website!

#5 – Online Advertising! Of course you could always run ads on several different platforms.  Google Adwords, Facebook and on and on.  There are so many other platforms (based on your business needs).  You can pay per click based on keywords and the audience that you choose.  I personally have only used the ads on facebook to drive traffic back to my website via a blog or special but there are several reputable blogs with great resources on this topic.  When using online advertising make sure your message is clear to the consumer and have a way to capture those visitors!

Don’t forget if you are looking to add social media into your business plan or do not know where to start, we offer several classes as well as one on one training for all of our agents with our very own Technology Coach / Trainer, Heather Holliday!


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Is Your Online Presence Ready For 2016?

Episode #96: Mobile Agent TV ~ Is Your Online Presence Ready For 2016?

Their guest was our very own Technology Coach, Heather Holliday.

Heather helped us set our online marketing goals for 2016 and walked us through how to achieve them. From search to social, from generating website traffic to targeted ads … we covered it all.

A recent report from the BCREA found that REALTORS® lacking sophisticated online presence will be invisible to a significant slice of the market. Are you ready for 2016?

 

View more episodes here


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Picking a Real Estate Agent through Facebook

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According to a joint study released by Google and the National Association of Realtors, 2 of 3 people searching for a prospective real estate professional research them “extensively online prior to working with them”. And, that number is probably increasing every day.

Are social media channels such as Facebook really a good place to gather information about an agent before using them? If so, what should you look for?

There is a plethora of information on any subject available on social media sites such as Facebook. A recent study by the Pew Research Center revealed that 63% of Americans now even get their news from Facebook (up from 47% in 2013).

It is no different for both buyers and sellers of real estate. Yes, Facebook is a good place to gather information about the housing market and “checkout” an agent you are considering hiring to help buy or sell a home.

What should you be looking for in an agent’s Facebook presence?

You want an agent that cares more about you and your family than they care about bragging about themselves. One way to determine this is to look at what they post on their Facebook page. Are they more interested in ‘hawking’ a listing or bragging about their accomplishments or are they trying to post insightful information that will help you make the best decision for you and your family?

At a recent real estate conference, Guy Kawasaki, an executive fellow at the Haas School of Business at U.C. Berkeley, gave the following advice to the Realtors in attendance:

“Value comes in the form of information and assistance. You want to establish a position where people see – through your social media efforts – that you know what you’re doing and are helpful…The point is to make yourself useful and valuable. To build credibility; to build trust…”

You should look for an agent that follows that advice!

Source: Simplifying the market


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Social Media Opportunities

Expand your digital reach by participating in these campaigns organized by the Social Media Team at RE/MAX HQ. You (or one of your clients) could be promoted on the national Instagram and Facebook pages!

Breast Cancer Awareness Month

How is your office showing support for breast cancer fighters and survivors? Send in a photo and description of your fundraising efforts for a chance to be featured on RE/MAX social media.

Deadline: Open throughout October

Thanksgiving

The RE/MAX blog is looking for the best family recipes from agents to share throughout the month of November. The top five recipes will be published on the RE/MAX blog and shared via social media throughout the month of November.

Deadline: October 26

Holiday Light Competition

Reach out to clients past and present for photos of their holiday light display. The Social Media Team at RE/MAX HQ will choose 10 photos to be featured on the corporate Facebook page. The photo with the most likes will win a basket of gourmet cookies.

Deadline: Accepting submissions now through December 11

Submissions can be sent to Clare Hatcher at chatcher@remax.com. For more questions about these opportunities, contact Cory Jo Vasquez, Director of Digital Communications at cjvasquez@remax.com.


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30 Photos in 30 Days with Instagram

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How can you create great content for your blog and/or social networks? Learn this quick and easy technique using Instagram!


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Making The Most Of Pinterest

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How can you maximize Pinterest for your business? Learn a few quick and easy tips to connect with your audience, position yourself as the local expert and drive more traffic back to your site!

 


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