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Category Archives: Tech Tips with Heather

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Listing Checklist!

Got a new listing?  You know you need to get the marketing done but you aren’t sure where to start or exactly what to do?  Check out these Tips from Heather!

 

LISTING CHECKLIST

  • Flyer Completed
  • Postcard Completed
  • Realtor.com Enhancement
  • Zillow.com Enhancement
  • Zillow Walk-Thru Video Completed
  • Website Enhancement
  • Video on YouTube
  • Blog Post on Website
  • Adwerx Enhancement
  • Wk 1 Social Announcement – Photos w/ link
  • Including IG highlighted story
  • Wk 2 – Upload Video to Social
  • Wk 3 – Collage Social Flyer to Social
  • Wk 4 – Link to Property website on Social

SOLD CHECKLIST

  • Sold Client post to Social
  • Sold Blog Post
  • Remove Highlighted Story on IG
  • Send email for Reviews
  • Post Testimonial Graphic to Social
  • Add Testimonial to website

Of course modify these to match your marketing platforms, price of home, etc.  This list should be a great start to your marketing and of course if you have any questions, let me know!  Also, if you would like this checklist in an excel or google drive format, let me know!


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Open House Checklist!

Many agents come to me and are looking for ways to MAXimize their Open House experience so I thought I would put together the 5 basic steps as a checklist for getting people thru the door!

Read more details below the graphic…..

  1. Add the Open House info to the MLS, realtor.com, Zillow & remax.com as well as any other website that will allow you to do this!  This will give consumers searching online the information!
  2. Let neighbors know! Knock or send postcards!  Most of your neighbors chose this area for a reason and when they love their neighborhhood, they will let their friends, co-workers, etc know about the Open House!
  3. Send email to sphere & other agents!  Using e-blast or other email program.. let your prospects looking in this area know as well as other agents who can send their clients to your Open House!  RE/MAX Elite Agents – Heather can set up a FREE mailchimp account and help you through this process!  If you are using our KV system, send out notifications is as easy as 1, 2, 3!
  4. Post info with photos on FB, run targeted ad!  Post your Open House Flyer, Listing Flyerr (you can use the flyer that is automatically sent to you with our Automated Listing Marketing services or Heather can help you create a gorgeous flyer in your Design Center)!  Post this flyer or multiple photos to facebook with a link to the property website for full details and run a local ad on Facebook!  ~Not sure how?  no worries, get with Heather and she can create one for you!
  5. Make sure you have a minimum of 10-15 branded Open House directional signs!  You can gain a lot of eyeballs for your Open House as well as you personally with these branded Open House signs!  Soon people will be telling you that they see your signs EVERYWHERE!  So even if you have a low turn out for your Open House, know that your name has been seen by all of the drive by traffic!!  Put out a minimum of 10-15 signs!!!

Of course this is the basics… if you want to add more, set up your appointment with Heather today!  You know her head is a scary place to be!  😉


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RE/MAX Social Quotes

Social Media Graphics & Artwork for RE/MAX Peeps!

Courtesy of RE/MAX Elite’s Marketing Department

Other Resources:  For RE/MAX Agents, free to download and use!

RE/MAX, LLC Social Artwork

RE/MAX Integra Blog – Social Graphics for RE/MAX Agents, free to download and use!

(Make sure to sign up for the Sold Sign Blog for great RE/MAX stuff)!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

 

 

COURTESY OF RE/MAX ELITE MARKETING DEPARTMENT

above the crowd

DARE TO DREAM

decide to rise

RISE ABOVE

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A Moment with an Elite Agent – Kelsey Friedrich, REALTOR

Technology & Marketing Coach, Heather Holliday interviewing our Video Rockstar Kelsey Friedrich!

Q: You are killing it with video Kelsey, what made you decide to implement video into your business?

A: Starting in real estate at 18 years old was really tough because people thought I was too young… using video really allowed me to connect better with my clients versus email and text.

 

Q: What was your biggest hurdle getting starting?

A: Not knowing where to start, what software to use or ideas for videos. You knew it was something you wanted to do but getting started was hard.

 

Q: How has RE/MAX Elite helped you with your video strategy?

A: Organizing the Video Boot Camp with Michael Thorne & Jesse Peters last year it gave me a ton of information and strategies to use and RE/MAX Elite set up the Video studio which allowed me to get started with my videos. I now have my own studio but RE/MAX Elite helped guide me through the process with ideas, techniques and encouragement and I don’t think I could have gotten as far as I have so quickly without it….

 

Q: How has doing video helped your with your business?

A: It has helped people get to know me before working with me, I feel authentic and I get a lot of responses that I am helping people with real estate knowledge…… and it gets a lot of traction and engagement with my social sphere. 😉


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Elite Tech Expo 18

We are Super Excited for our First Annual Elite Tech Expo!

REGISTER HERE: http://elitetechexpo.com

About the Speakers..

Sue “Pinky” Benson, RE/MAX Dream – Facebook LIVE!  
Sue has been a speaker for the last two years at the RE/MAX Int’l Convention and was also recently named Top Facebook Live Influencer by BombBomb and has been spotlighted in a variety of Real Estate Magazines!  Join Sue as she goes over Facebook and building your influence through video.  Tips, Tricks and techniques.
Neal “The Deal”  Mitchell, Curaytor – Facebook Marketing & Ads.  
Whenever you see Chris Smith speaking at an event you will find Neal!  Curaytor is a digital marketing and sales platform that is currently one of Inc’s 500 Fastest Growing Companies in America!   If you are looking for tricks & tricks on generated leads on Facebook, especially with all of the upcoming changes, you won’t want to miss this presentation!
Chris Theil, RE/MAX of Stuart – Grab them by the eyeBALLS
Video Marketing for real estate!  I have been watching Chris for several years now and watching his business #BOOM with his outside the box videos and keeping me entertained.  Chris did his presentation this year at the RE/MAX R4 Convention and it was my favorite!
Lunch will be catered by Chef Shawn Fortenberry with Prestige Title!
June 18th 10am-2pm
Space Coast Association of REALTORS®

REGISTER HERE: http://elitetechexpo.com

THANK YOU TO OUR SPONSORS FOR MAKING THIS EVENT POSSIBLE!!!

Prestige Title of Brevard

Kim Osman Insurance

Happy Home Inspections


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RealGeeks Custom URL for Agents

RealGeeks Custom URL for Agents with Heather Holliday, RE/MAX Elite – Technology & Marketing Coach! In today’s episode we cover how to change the url on our website to add your agent code and direct leads directly to you! Property Listings, Home Value Page and custom searches! We also cover your custom agent landing pages via our Real Geeks website! Generate your own listing leads from our website!  Using these formula’s will put the lead directly into your lead dashboard! TIPS: I personally use Chrome incognito when building the linksFor long URL’s, use bit.ly or the re.max url shortner and then edit to customize!

Get with Heather or Linda to get your agent code!

(View Samples of pages Below)

For agents to use to get their own leads from brevardelite.com

Property Landing Page on website:

www.brevardelite.com/property/MLSNUMBER/?view&agent_id=123

Creates a beautiful landing page with forced registration (MAX leads)

Listing on website:

www.brevardelite.com/property/MLSNUMBER/?agent_id=123

(Allows regular property page view but when a lead is created it is attached to you)

CMA Page for Agent:

http://brevardelite.realgeeks.com/cma/property-valuation/?view&agent_id=123

Any CUSTOM Map search from website:

Do search and add &agent_id=123 at the end of LONG url

Real geeks help & support

http://docs.realgeeks.com/agent_id

Here are a few examples:

  1. http://demo.realgeeks.com/?agent_id=123 – Homepage
  1. http://demo.realgeeks.com/property/185229/?agent_id=123 – Property page
  1. http://demo.realgeeks.com/property/185229/?agent_id=123&view – Property page with agent ID and property landing page lead capture
  2. http://demo.realgeeks.com/search/results/?island=Oahu&agent_id=123 – search results with agent ID

How to test to make sure it’s working

Leads actually have to land on the page with the agent_id. We use cookies to track this. So the best way to test is to open an incognito window and go directly to the URL that you made. Then you can make sure that the lead is going to the correct agent in your lead manager.

AGENT LANDING PAGES>>

Heather will create this for you!  Here are some examples!

www.brevardelite.com/charliebrown

www.brevardelite.com/bernadetteday

www.brevardelite.com/jeannehanson

www.brevardelite.com/davidcruickshank

www.brevardelite.com/michaelcruickshank

www.brevardelite.com/bartmiranda

www.brevardelite.com/karenosiniak


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RE/MAX Leadstreet Listing Enhancements

Episode 3 – Leadstreet Listing Enhancements with Heather Holiday, RE/MAX Elite – Your Technology & Marketing Coach.

In today’s episode we will dive into your LeadStreet Listing management to add your home as a Miracle Home, adding Open House information as well as getting those Seller Reports!

 


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Creating Flyers in RE/MAX Design Center

Episode 2 – Creating Open House Flyers, Social Media post using RE/MAX Design Center.

Have you been inside your RE/MAX Design Center lately?  Holy Cow!  We had a HUGE facelift of fresh designs back when the refresh was announced in Spetember 2017 but they are constantly adding new projects and with our Auto Marketing partnership all of your property information and photos sync into your Design Center making it easier than ever to create new projects!!  Check out my video above to watch how to make a design in under 2 minutes!!!

Here are a couple of my favorite new designs!





In today’s episode we will go over creating a new project in RE/MAX Design Center!

  1.  Log into your maxcntr.com account
  2. Click on the Design Center icon
  3. Click on Designs and choose an icon or simply do a search for a project (open house, flyer, postcard, video, etc)
  4. Name the project and select the property that you want images and data pulled from
  5. Easily arrange the photos and modify the description as needed then download and share!!!

 

 


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Instagram for Real Estate in 5 easy steps.

Getting the MAX from your Instagram Account with these 5 easy steps!

I absolutely love Instagram… sometimes more than any other social platform.  Mostly because it is a visual content platform without all the text or “ad” looking content.  It is all photos or video!  Even the ads don’t look like ads.  It has also been a ton of fun playing with my dogs account and I was blown away by how many other pet accounts there actually were!  Even my daughter had one for all of her guinea pigs and she found those connections to be extremely helpful when we ended up with a pregnant piggie – eek (or should I say wheek) LOL  She found a few breeders who helped us the entire way through the pregnancy and birth which was very helpful.  OK, back to real estate on Instagram.  Check out these 5 easy steps to get you started (or enhance what you already have) on Instagram! The Instagram feed moves very quickly so unlike YouTube or Pinterest, the lifetime of a post is relatively short so standing out is important.

 

STEP #1 : Decide whether you want a business or personal profile… here are some of the differences

Business Profile:

Gives you data and insights

Connects to your Business Facebook Page with perks like running ads on facebook & Instagram

Easy post to Instagram & your business page straight from your IG account.

Personal Profile:

Allows you to connect to your personal Facebook account for auto posting to facebook when you post to Instagram.

Downfalls – No ads or insights.

 

STEP #2 : Set up your Profile, Bio with website and # / @

Write a short Bio, add some flare with a little emoji’s as well as your main #hashtag and tag a company.. like Realtor @remaxelitefl or if you have a personal and business, make sure to tag them.

 

Step #3: Post great images and graphics

Instagram is a visual platform like twitter is a 280 character platform… posting great images along with #hashtags for your branding, area, etc can lead to great engagement and leads.  Here are some fun ways to post your visuals…  Don’t forget, Instagram has some great filters to make even the ugly pictures beautiful.

Post short 30 second videos…

Posting multiple photos that you can slide thought for one post

Using Photo Layouts You can easy make a collage from multiple photos

Gain more eyeballs by utilizing the “stories” feature and even better, highlight and organize those highlights which will appear in your profile!!  Check out this blog with Katie Lance on creating great stories and check out some fun tips on creating the perfect image templates for them too!

 

Step 4: Use #hashtags with your posts. 

I keep a few lists saved on my phones “memo pad” for easy copy & pasting…  Also, if I am posting to facebook from Instagram I will not add the hashtags with the original post, I go back and edit to add my #hashtags.

Here are some of the best real estate Instagram hashtags to get discovered by local residents (just be sure to swap out “YourCity” with your actual city) as well as the ones that RE/MAX peeps use:

#YourCity

#YourCityRealEstate

#YourCityRealtor

#YourCityOpenHouse

#YourTagLine

#weareELITE

#REMAXhustle

#soldbyREMAX

#weareREMAX

#remaxeliteFL

 

Step 5: Add the location of your photos or business, always. 

Studies have proven that tagging a location can increase engagement by up to 79%.  Instagram isn’t just a social platform, it is a search engine too.  People can search by their current location or landmark so be sure to include this when posting!

 

Here is a list of some great real estate IG accounts…

theboutiquere – I absolutely love the photos and simplicity of there account… if you do higher end listings, check this out.

katrinaandtheteam – I love the graphics and style of this team and what they are posting.

thebrokeagent – If you need a good laugh about life as a Realtor, this account is for you…

brendacamachorealtor  – She has nailed her branding… she knows her target audience and goes to great lengths to reach out

laughing_realtor – If you like lighter side of real estate, you will love this account.

brendacamachorealtor – With over 135k followers, this page is one of the most popular real estate for instagram accounts…

floridaspacecoast – Tons of great local photos, events, etc with branding and showcasing our area

 

Here is a list of some Content Ideas for your Real Estate Instagram account:

Using fun apps on your phone to create visual and text overlays are even better for your IG posts!  Here are some great ideas for posts..

Coming Soon listings

Open Houses

New Listings

Just Sold

Real Estate Quick Tips

Motivational Quotes

Out in the field

Neighborhood pix or even better – VIDEOS!

 

Let’s talk about the numbers for Instagram data…

500 Million users monthly

300 Million users daily

4.2 Billion likes per day

216,000 photos posted every minute

30% Of the total US population uses Instagram

More than half of all millennials are on Instagram every day

 

Now that you are ready to take your IG account to the MAX, Don’t forget to follow us!

h3socialnut – Heather Holliday

remaxelitefl – Our office

 

RESOURCES:

Creating Instagram Story Highlight Covers

Instagram Stories for Agents

 

 


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My Top 3 Things to do in Facebook TODAY!

My Top 3 Things to do in Facebook TODAY!

1.  ABOUT / PROFILE

Make sure your About section on your personal account AND Business Page are completely set up with your Bio and information including your website!  Make sure your personal account has your Business Page linked in your About Me section too!

2.  CUSTOM AUDIENCES

Set up your custom audiences using the Business Ad Manager to easily “Boost” posts on your Business Page!  My setting up specific audiences it will be easy to target exactly who you want when paying for ads without going into your Ad Manager everytime.

3.  CUSTOM FRIENDS LIST

Setting up your “Friends List” is the best way to make Facebook work for you!  I have local businesses set up as “Brevard News List” which allows me to ONLY see posts in my newsfeed from the pages I have added into this list.  This reduces all the noise on facebook and allows me to easily find the content I need!  By setting up a Prospects, Sphere, Past Client list it will allow you to easily engage and be social with those you need to!  Working Smarter, NOT harder!

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