RE/MAX unveils custom video tool as part of 2019 National Ad Campaign
Creating engaging video content
requires a significant amount of time and money – two things that can be
in short supply when building a successful real estate business. In an
industry first, RE/MAX solves this problem with a new custom video tool
that gives RE/MAX agents a powerful edge in their marketing.
With a few clicks, personalized :15 video spots are ready to view (and share) in seconds. Each video has the same look and feel as the 2019 National Ad Campaign. Both the campaign and the custom video tool launch January 14.
“Agents shouldn’t also have to be marketing experts,” says James Schwartz, Marketing Director for RE/MAX. “We’re creating resources where agents can create content quickly so they can focus on what they do best – helping homebuyers and sellers.”
Here’s how it works: Agents visit remaxhustle.com to customize videos with their headshot, contact information and choice of three “tools” they want to highlight (options include 3-D home tours, e-signatures, marketing savvy and more). All these variations add up to over 5,000 possible combinations.
Once created, the videos can be instantly shared on social media or downloaded directly. It’s that quick and simple to create engaging content for agent websites, email campaigns, and more.
The custom video tool demonstrates an innovative approach to marketing that Schwartz says agents won’t find at other real estate brands. It’s a major benefit of being with the brand with leading awareness and agent productivity.
“RE/MAX is in a position of strength, particularly when it comes to brand power.” says Schwartz. “While competitors are spending money just to get their name out there, we’re able to invest in new marketing tools for our agents and help them grow their business.”
The 2019 campaign marks the fourth year of collaboration between RE/MAX and award-winning agency Camp + King. After surveying more than 1,500 consumers, the agency found that experience, knowledge and use of technology tools were significant deciding factors when hiring an agent.
“Tech is an expectation at this point,” Schwartz says. “This campaign shows how RE/MAX agents combine technology and modern tools with their vast experience to get great results for their clients. Each video reflects our strength as a brand, which is founded in the professionalism and knowledge of our agents.”
Keep an eye out for an email from your region on January 11 with more exciting details about the 2019 National Ad Campaign.