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Tag Archives: real estate

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Choose Your Image Wisely

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When customers visit your website, the first thing they’re drawn to is imagery, not text. On social media, posts get much more attention when they’re accompanied by interesting graphics. This is why it’s so important to choose the right images for your website, social networks, and other mass communications.

  1. Images should be professional. That doesn’t necessarily mean buttoned up – if you have a lifestyle website, for example, you certainly don’t want to use stuffy images. Images should always be high quality, though.
  1. Images should stay in-line with your brand. If you sell writing services and you often post photos of the writing process and your home office, don’t all of a sudden throw in shots of your dog or hanging out at a bar with friends. Social media marketing is social, yes, but it shouldn’t be off message.
  1. Instead of using stock images, hire a photographer to shoot for you. If you’re good at planning, you’ll know in advance what imagery you’ll need and you can send the photographer a shot list.
  1. Build a lifestyle around your brand using images. Let’s say you sell jewelry – you don’t only need shots of the jewelry, but also images of people wearing the jewelry and the lifestyle that your ideal customers lead.
  1. Avoid offensive images. One of the most important customer service tips to learn is to never offend your audience!
  1. Only use legal images. Don’t pull images off of other websites if you don’t have permission. When searching online, make sure to find “Creative Commons” images.

Whatever images you choose, make sure that you’re always appealing to the customer. Your business’ imagery is a public relations matter and your audience should always be your first priority.


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Make Real Life Connections

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Technology has brought sweeping changes to the way in which we connect with other people. Although telephones like those used in the past, now mostly referred as land lines, are still being used, social media is fast becoming the primary means with which we reach out and get to know others.

Social media takes many forms for personal and professional use. Sometimes these media overlap, but there are plenty of options for fun purposes as well as building a professional marketing platform. Social media marketing began with email and business websites and has exploded into the cyber realms with the addition of Facebook, Twitter, Skype, Instagram, and numerous other programs.

Keeping in touch with vendors, customers, and the public in general gives a company a distinct marketing edge. A business can maintain visibility through timely tweets on relevant topics, posts to manufacturers’ and distributors’ websites, reviews on pertinent products or innovations, and comments in discussion forums, for example.

Building a public relations platform can use any or all of these types of social media. For example, every company or entrepreneur should have a website to establish a marketing presence and product niche. Mass communications media can be utilized to distribute newsletters, press releases, product updates, upcoming special events, and comments to industry news. Utilizing a variety of social networks helps to reach a broad audience of those who may be interested in a company’s product or services. While tweets are brief and focused, a product review can be more detailed and opinionated. Consumers of specific demographics can be targeted for updates and news.

Skype online marketing is great for video conferencing and sales presentations. Customer service tips can be tweeted or posted to a LinkedIn account. With so many options available, social media is the best marketing medium to use to reach a broad audience quickly.


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Storage Wars: “The Battle of the Bulk”

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“Storage Wars”. If you haven’t watched it, you’ve probably heard of it – another of Hollywood’s zany “reality” TV shows (which are usually far from any resemblance to reality). The premise of the show revolves around the contents of delinquent storage units being sold off to “treasure hunters” who are only allowed to view the contents from outside the unit for five minutes before bidding against one another < insert drama here> for the privilege of owning someone else’s abandoned stuff.

Now, let me direct you back to real life – in which, if you’re an average American homeowner, you’ll likely at some point have the need to store some of your precious belongings (also referred to as “stuff”).

The two primary choices potential storage clients have to consider are with professional moving companies who provide storage or with a self-storage facility. Of course, there are other hybrid types of solutions – ranging from storage pods to Cousin Joe’s barn (but we’ll leave those to the creators of reality TV to address). The choice between the two is most often directed by an individual’s circumstances.

For instance, the majority of the moving industry’s storage business is what is referred to as “storage in transit” (SIT). As the name implies, this type of storage is for goods that are normally “going somewhere else” – hence, in transit. Most commonly, SIT is a temporary resting place for people’s belongings (stuff) to remain safe and secure until a final destination becomes available. This also means that goods placed in SIT would be loaded at the residence by professional movers and would not be accessible by the owner during the storage period (don’t store important documents needed in the interim or little Billy’s favorite stuffed animal). The mover would also be responsible for delivering the storage contents to the customer’s new residence.

Mover’s storage warehouses are typically stacked floor-to-ceiling with wooden storage containers that hold roughly a room of furniture each and are professionally loaded, sealed and easily moved about the facility by forklifts. Military-approved facilities like Brand Transfer & Storage will also be subject to random inspections by the DOD to insure their high standards of quality, safety and security are met.

Although they too can be used for short-term situations, self-storage companies provide a more viable alternative when the storage need is long-term or if the client wants to have access to the storage goods. Units vary in size anywhere from a closet to a 3-car garage or larger. Many self-storage customers will utilize this space for the overflow from their homes and garages. Most are protected by high-tech security systems, but still allow clients access when needed.

With the busy summer moving season in the not-too-distant future, both professional moving companies as well as local self-storage facilities are standing ready to assure your storage needs become a reality – without having to go to war over it!

 

Tom Hall

Moving Consultant

Brand Transfer & Storage Company

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Agent Development Classes – February 2015

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RE/MAX Elite Agent Development Program Classes for February 2015!

We have a little something for everyone this February!!  On the technology side we have classes for your online presence as well as diving deep into the power of facebook!  For your Business, we have two Mastermind Classes, FSBO’s and Open Houses where you as the agent will set the pace and we will dive deep into strategies that are working and not working as well as resources to hep you every step of the way!

RSVP to Heather or Susan if you plan to attend!!

Check out our Calendar for more information on these classes!

2.4.16-Online-Business 2.9 fsbo mastermind 2.18---Facebook 2.23 Open House mastermind


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Market Share Reports Q3-2015

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Brevard Country Market Share Q3 2015

We want to thank our agents, supporting staff and many raving fans as we celebrate another fantastic quarter! As Tina Turner would say, “You guys are simply the best!”

 

FRANCHISES-IN-BREVARD-Market-Share-Q3-2015

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Q3 2015 ELITE CHART

REMAX IN BREVARD Q3 2015 AGENT COPY

 


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3 Ways New Regulations Impact Homebuyers

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On October 3, new rules created by the Consumer Financial Protection Bureau took effect to prevent predatory lending practices and homebuyer and seller confusion at the closing table. The new laws are formally known as the Truth In Lending Act (TILA) and the Real Estate Settlement Procedures Act (RESPA), but you may have also heard them referred to as TRID (TILA/RESPA Integrated Disclosure) or the Know Before You Owe Rule.

Here’s what it all means for buyers:

1.  New, easier-to-understand forms.
A form called the Loan Estimate replaces the Good Faith Estimate disclosure and the Truth-in-Lending disclosure that you get from your lender at the beginning of the qualifying process.

Prior to the new rules, each lender could require extensive documentation as part of a loan application. Now all that you need to provide is your name, income, Social Security number (for a credit check), address of the home you hope to purchase, estimate of the home’s value, and how much you want to borrow. By simplifying the paperwork, it is expected that loans will be easier to apply for, and therefore buyers will have more options to choose from.

The Truth-in-Lending form explained the expenses of taking out a loan, such as interest over time. You still receive this information, but it is now combined into one form.

A form called the Closing Disclosure, which you get toward the end of the process, replaces the second Truth-in-Lending Disclosure and the HUD-1 (Settlement Statement).

The HUD-1 form was an itemized list of the transfer of money between buyer and seller. It accounted for items such as commissions to the agents and additional sums paid by either party. For example, if a seller agreed to pay the buyer for a repair recommended during the home inspection, it would be noted here.

Previously a buyer received an updated Truth-in-Lending disclosure accounting for changes that occurred after the initial estimate, such as a new credit score or a change in interest rates. This information is now combined with the HUD-1 into the Closing Disclosure.

The new forms use many of the same terms and data fields as their predecessors, but there are some changes. Check out the Home Loan Tool Kit from the CFPB to see what’s different.

2.  You’ll get those forms earlier.
Previously, buyers often had to wait until closing to actually see and review their closing paperwork. Now, lenders must deliver the Closing Disclosure to buyers no fewer than three days before the closing date so there’s time to review it.

3. Potentially longer time before closing.
There are new limits regarding how much fees can increase from the time of the initial Loan Estimate to the Closing Disclosure. Changes in interest rates or discoveries during inspection are among the things that can cause a change. If the changes are not within the CFPB’s defined list of acceptable variances, the timing of the process may be reset and you’ll have to wait another three days to close. You may want to add a few extra days to each end in planning if you’re cutting it close with back-to-back settlement dates for the property you’re selling and the one you’re buying.

Each situation is unique. Curious how the new laws might impact your real estate transaction? Agents have spent months studying and preparing for these changes, and can help answer some of your questions. Find one here.


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Where Will Home Prices Be Next Year? [INFOGRAPHIC]

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Where Will Home Prices Be Next Year? [INFOGRAPHIC] | Simplifying The Market

Some interesting facts:

  • 25 states are forecasted to achieve higher levels of appreciation in the next 12 months than already achieved in the last year.
  • 25 state and the District of Columbia are forecasted to experience a slow in appreciation.
  • All 50 states & D.C. are forecasted to achieve some level of positive price appreciation.

Even though each state is appreciating at different levels, you need to know the Cost of Waiting until next year to buy your dream home!

 

 


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October 2015 RE/MAX National Housing Report

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After a hot summer selling season, September home sales followed an expected seasonal trend and cooled off 8.6% lower than August, but were still 6.8% higher than September 2014. The number of completed transactions was the highest seen in the month of September since the RE/MAX National Housing Report began collecting data in 2008.

Click to download: http://rem.ax/1LQhHwN

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More Training!

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More Training:

Another Great Reason to Join RE/MAX Elite

Achieve your full potential with RE/MAX education. Through RE/MAX University on Demand, easily access the professional training you want, when you want it.

Learn to Earn

  • View more than 1,000 business-building videos on demand
  • Gain insight from industry-leading trainers
  • Receive extensive distressed-property training
  • Earn credit toward the most valuable professional designations

Accessible Tech Training

  • Master online lead management
  • Get more from productivity software
  • Create dynamite marketing pieces

New to Real Estate?

  • 100-day “Boot Camp” gets you started right
  • Learn from the industry’s best trainers
  • Military personnel and spouses: Create a portable career

Training Selections

  • View a selection of RE/MAX University Programs
  • Discover the value of some of the best training in real estate
  • Download the RU Catalog to see what you’re missing

 

 

 


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Maximizing Open Houses

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Learn how to use the iPad app, ‘Open Home Pro’ to capture more leads (and better leads) during your open houses. This easy-to-app is a must-have for any agent!


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